In Iris Young’s “Five Faces of Oppression” she discusses inequality, exclusion and oppression toward groups through the five faces; exploitation, marginalization, powerlessness cultural imperialism, and violence. Oppression means the practice of dominance by a ruling group. Oppression creates injustice in many instances throughout our society. It is the result of a groups choices or policies that create norms and habits in people’s day to day lives. Ultimately, oppression is when people make others feel less human.…
In today’s world, people have the tendency to ignore the real meaning of what the media portrays. Whether a person enjoys what they see does not mean they do not have to analysis the biases that are been broadcasted in front of them. The article, “Reality Pawns: The New Money TV,” by Editor Nick Serpe explore the reality television in the context of a social and economic condition in the United States. Serpe discusses how the shows such as “Repo Games,” reflect worsening economic condition for low-income people in the United State.…
Sex sells. This is a phrase we hear often enough and see in action. Advertisements show women clad in barely any clothes, music videos full of half naked hyper sexualized women, etc. But these videos portray women as submissive creatures, who are in a state of constant arousal and will have sex with any man who shows even the remotest interest with them or throw money at them. A recurrent image is of showing lots of women draped over a single man who is the focal point of the shot.…
Rosin may be right that women are gaining more presence, and that men no longer control all aspects of society, however she ignores the ways in which women are oppressed in society. In the essay “Two ways a woman can get hurt,” senior scholar Jean Kilbourne, currently serving on the Massachusetts Governor’s Commission on Sexual and domestic abuse , asserts that through the objectification of women in advertisements and other forms of media, women continue to be submissive to men and continue to be disadvantaged in today’s society. He states that “when men objectify women, they do so in a cultural context in which women are constantly objectified in ways that there are consequences−from economic discrimination to violence−to that objectification.” In other words, contrary to Rosin’s claims, he says that the power between genders is unequal and that women continue being oppressed and discriminated against (433).…
In his essay, Dorment shows how feminism has changed today’s society and why neither men nor women can “have it all.” This text digs deep into the topic of feminism and shows its negative sides, attempting to persuade both feminists and the general populace that…
In feminist ideologies, the male gaze is the act of presenting women as objects of pleasure, from the perspective of heterosexual males. The male gaze is internationally prevalent throughout the history of art and film. The gender power asymmetry that dominated the nineteenth-century was a commanding force in how artists catered to the male viewer. This only further encouraged the pre-existing patriarchal ideologies and discourses. A Roman Slave Market by Jean-Leon Gerome will be formally analyzed in order to expound upon the presence of male dominated perspectives of women in art.…
For the Sake of Womankind Gender roles have changed throughout the course of history, yet the struggle for true equality amongst men and women still prevails. Women continue to be viewed as the minority group, where being born a girl automatically lowers her social standard. This social standard dictates how she is respected, how she is viewed, and what opportunities she is given. Efforts have been and are made to blur the distinction between being a male or a female, but the amount of progress is not enough to say that both genders are equal. Some people may say otherwise, but as a whole, women will never be the equivalent of man in the eyes of American society.…
Craig’s Essay Analysis In Men’s Men and Women’s Women by Steve Crag, he argues about the purpose of using gendered images and portrayals in advertising. Advertisers look to target audience such as men and women who are at home watching daytime televisions on weekdays or those who are at home on the weekend watching sports. Prime time (evening) is a good time to reach women who are outside of home and also the men who fall in this category. These gendered programs and portrayals are constructed for the desires of the target audience to watch.…
In today’s society, advertisements are everywhere: on televisions, on newspapers, on magazines, on walls, on billboards, and even on buses. These advertisements cover every single surface available in order to catch people’s attention and influence them to buy the product that’s being promoted. The desire to promote products in order to capitalize profit is normal to today’s society and it’s even seen as the norm. Advertisements aren’t bad for they are the driving force in today’s consumer society, but it is what they use in order promote products that caused many debates in regards to female rights. In her “Still Killing Us Softly 4” documentary, Jean Kilbourne drew a line that linked the idea of women in society to how women are being portrayed in advertisements.…
Rubin explains that Engles “sees sex oppression as the part of capitalism’s heritage from prior social forms” and “integrates sex and sexuality into his theory of society. ”(164) Rubin explains that all societies have their own different ways of dealing with “sex, gender, and babies” and that the desires of sexuality and procreation must be fulfilled. In addition, Rubin clarifies that the sex/gender system goes by several alternate names including “mode of reproduction” and “patriarchy.”…
Selling a product ? No problem! Use a woman and have her use minimal to no clothes at all. Now in the present day, advertisement companies are using woman’s body of all ethnicities, as sexual objects to sell and promote their product. In this essay I choose an advertisement by Axe that shows and identifies about gender roles and sexuality.…
Women in Movies Support Normalizing Male Dominance Boundaries of gender as social structures are constructed by taboos, which reinforce social powers. The interpretation of gender is often the product of popular culture and an important part of this process is the arrangement of a patriarchal structure. This development of a patriarchal structure is often reinforced and maintained through modern media. Products of modern and popular culture are furthermore erect from inscribed ideological backgrounds of the gender hierarchy. Patriarchal representations of submissive and hyper sexualized female identities can be observed through extreme representations of teenage girls in films.…
The Resilient Relevancy of Feminist Standpoint Theory Nancy Hartstock’s (1983) Feminist Standpoint Theory possesses resilience worth noting. Published in the early 1980’s, it emerged from a volatile intersection of politics and culture and economics, the era of Reagan and Thatcher and The Invasion of Grenada, Reaganomics, the rise of laissez-faire neoliberalism and trickle-down economics, Star Wars SDI Program and the outbreak of AIDS, the failure to pass an Equal Rights Amendment and the Sex Wars. During this time Hartstock turned to a Marxist definition of class and proletarian standpoint theory to fashion a gender-specific political analysis that sought to understand patriarchal power dynamics and impacts from the vantage point of the marginalized…
When we were first presented with this assignment, the task seemed daunting. There is so much to discuss with the ideas of gender, race, and class. However, once my group put our heads together we decided to talk about women in the media and not only how they respond to negative press but also how they are using their positions to promote feminism. In our modern world, we often use celebrities as models for how we should aspire to act.…
Advertising has been used by companies and organizations for hundreds of years and has taken many different forms. The common goal of advertisers is to make a connection between a person and a product or service, in order to get them to buy it. Most of the time this is through visually appealing images and language. Advertising has a significant impact on society, by shaping gender roles, appearance standards, stereotypes, and sexual norms for both women and men, ultimately helping to mold the culture of the time. The advertising industry needs to quickly change their ways because of the strong desire for gender equality in today’s society.…