Introduction: This paper provides a response to questions concerning research paradigms. A journal article for each of the four social paradigms was selected. A summary table identifying the social paradigm, research method, data collection technique and data analysis approach is provided. A structured narrative response to how each of the articles addresses the research question follows the summary table. The paper concludes with rationale for the research paradigm that appeals most to me.
Sociological Paradigm Journal Article Research Method Data Collection Technique Data Analysis Approach
Positivist Reinventing strategies for emerging markets Case Study Interviews & Archival Documents Content , Conversation & Document
Postpositivism/ …show more content…
Research Method: The strategy of enquiry (Myers, 2013) in the article is ethnographic research. The article uses an ethnographic approach to understand the social, cultural and sub-cultural context and meanings of the Star Trek phenomena. The author provides a compelling literature review of ethnography in social theory to provide a basis for an ethnographic approach to study the Star Trek subculture. As a fan of Star Trek, the author embeds himself as an ethnographic researcher and participant in the Star Trek subculture of consumption for 20 months (Kuznets, 2001). The intent of the participatory approach is to become a student of and learn from (Myers, 2013) the Star Trek culture. The ethnographic research method is adopted to enable the researcher to get close (Myers, 2013) to the Star Trek craze. Becoming embedded in the Star Trek culture minimizes gaps between the researcher and the phenomena in a manner that enables a richer and in-depth contextual understanding of the …show more content…
Development/Use or Incorporation of Theory: The underlying philosophical paradigm used in Kuznets’ (2001) “Star Trek’s Culture of Consumption” journal article is interpretivist research. He does not predefine variables (Myers, 2013) to explain the Star Trek phenomena, but uses social activities, costs, facts, images, meanings and differences (Kuznets, 2001) to make sense of the Star Trek craze. The article incorporates, embeds and uses theory as a strong fundamental basis. Kuznets’ (2001) not only describes and depicts a summary model for consumer research theory but injects theory, such as articulation, decoding, contextual sensitive, grounded, and critical theory (Kuznets, 2001) to build, substantiate and generalizes findings and
Sociological Paradigm Journal Article Research Method Data Collection Technique Data Analysis Approach
Positivist Reinventing strategies for emerging markets Case Study Interviews & Archival Documents Content , Conversation & Document
Postpositivism/ …show more content…
Research Method: The strategy of enquiry (Myers, 2013) in the article is ethnographic research. The article uses an ethnographic approach to understand the social, cultural and sub-cultural context and meanings of the Star Trek phenomena. The author provides a compelling literature review of ethnography in social theory to provide a basis for an ethnographic approach to study the Star Trek subculture. As a fan of Star Trek, the author embeds himself as an ethnographic researcher and participant in the Star Trek subculture of consumption for 20 months (Kuznets, 2001). The intent of the participatory approach is to become a student of and learn from (Myers, 2013) the Star Trek culture. The ethnographic research method is adopted to enable the researcher to get close (Myers, 2013) to the Star Trek craze. Becoming embedded in the Star Trek culture minimizes gaps between the researcher and the phenomena in a manner that enables a richer and in-depth contextual understanding of the …show more content…
Development/Use or Incorporation of Theory: The underlying philosophical paradigm used in Kuznets’ (2001) “Star Trek’s Culture of Consumption” journal article is interpretivist research. He does not predefine variables (Myers, 2013) to explain the Star Trek phenomena, but uses social activities, costs, facts, images, meanings and differences (Kuznets, 2001) to make sense of the Star Trek craze. The article incorporates, embeds and uses theory as a strong fundamental basis. Kuznets’ (2001) not only describes and depicts a summary model for consumer research theory but injects theory, such as articulation, decoding, contextual sensitive, grounded, and critical theory (Kuznets, 2001) to build, substantiate and generalizes findings and