Darius Fisher Case Summary

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Early in 2015, Darius Fisher, president and co-founder of Status Labs, was faced with a reputation crisis. This is ironic because Fisher has made his company into an expert in online reputation management. Status Labs suffered negative press that quickly grew into a national media story because of the controversial actions of a (former) executive. Those actions pulled in real hatred for the company from the press, because Status Labs didn't really have a public human presence. It's easy to blame and hate an entity that you can't put a face too, regardless of the facts.

To combat this spike in bad reputation, company employees unanimously agreed to ask for the resignation of the person who caused the issue. That unanimous letter and a photo

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