One being to spread awareness and inform the public about their goal. On their own website they provide a description of their mission by stating they “give(s) every student at Indiana University the opportunity to create lifelong friendships and memories while providing funds and hope For the Kids at Riley Hospital for Children”(Our Mission). Through the use of social media, the exec team is able to share this mission with thousands of students. Hashtags are a popular way to connect many similar tweets and IUDM uses the hashtag #FTK; this stands for For The Kids. This hashtag is used in countless tweets including IUDM tweet “...Get your money into the IUDM office by 5pm to reach your goal #FTK” (@IUDM). Three simple letters enables IUDM’s goal to stand out to their followers reminding them that all their hard work is benefitting the kids at Riley. Another common way they spread awareness of their cause and mission is by posting “why Wednesdays” on Instagram and using the hashtag #whydmwednesday. This is a post where dancers share their reason for participating and what it means for them to be a part of IUDM. Breanna Abram posts her why Wednesday …show more content…
The exec team at IU has done a phenomenal job with changing to fit today's society in order to promote fundraisers the best they can. Their twitter page has over 5,600 followers and they tweet very often. On a tweet on IUDM’s page, they captioned “See you there”, to a picture promoting an upcoming tailgate, where the IU community could come, pay a few dollars, and all the money would go to their Dance Marathon total and Riley Hospital for Children (@IUDM). More examples can be found via instagram, facebook, and snapchat. Through these accounts, DM and student’s private accounts send out posts and snapchat stories with all the information regarding upcoming events. On IUDM public instagram account they posted an event promotion stating, “THIS WEEKEND. GET PUMPED,” to a photo of a color war. Nearly 5,000 people would have seen this post, which is why it provides such great advertisement and majorly helps the success of the event (@iudancemarathon). The events the exec committee puts on is a marvelous way to raise funds for Riley, but IUDM also uses their social media to raise money directly from their