Dallas Museum Observation

The objective of this research is to determine peak visit days and times at the Dallas Museum, allowing for assessment and implementation of business processes that may alleviate/control crowd during the hosting of the special Egyptian exhibit and to allow for effective scheduling of school and other group tours during off peak times. The use of observation statistical research will provide data necessary for managers to assess scheduling needs. Utilization of secondary historical data as well as systematical observation techniques may aid museum management in identifying peak as well as off peak times. Observation research method, utilizing direct as well as indirect observation approach to record information may aid in implementing business …show more content…
Queries as well as manual counting may be necessary to collect the necessary data for analysis. Possible data may include the number of visitors to the museum each day and account for the time the visit took place. For example, on Mondays between the hours of 8-9 am, 21 tickets were scanned for entry to the museum. Further delineation of the data and drill into more finite categories, such as the number of visitors to the special exhibit from 8-9 am and how many left the museum from 8-9 am, accounting hourly during business hours as well as each day of the week the museum is open. This will allow for a more comprehensive account of number of visitors that are actually present each day and for specific times. Additional observations, such as the number of visitor’s entry into the special exhibit and exit from the museum may need to be monitored and recorded manually by museum staff using clickers or automated video/software applications. Exit interviews may also be combined with observation by museum staff to determine why visitors selected to visit during a particular day or time. This will allow researcher to assess if external factors may contribute to peak or nonpeak