Daiso Japan Case Study

Decent Essays
Daiso Japan
Daiso is a “Japanese dollar store.” Similar to the 99 Cent Only Store in America, everything in Daiso costs 100-yen or one dollar and fifty cents (with some of the goods have a higher price that ranges from 2 dollars to 5 dollars). Daiso Japan was founded by Hirotake Yano, a street vendor who sold 100-yen products, in 1977 (Ong). Today, a total of 2,800 Daiso stores were opened in Japan alone (Daiso). Overseas, there are over 4,000 Daiso stores located in Australia Bahrain, Brazil, Cambodia, Canada, China, Hong Kong, Indonesia, Kuwait, Macau, Malaysia, Mexico, Myanmar, New Zealand, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Taiwan, Thailand, United Arab Emirates, United States of America, and Vietnam (Daiso). Daiso Japan offers over 100,000 goods. This includes stationery, dining, gardening, food, health and beauty products (Ong). Over 40 percent of these goods are imported, mainly from China, with many of them are own-brand goods (Ong). In 2015, Daiso had a revenue of 396 billion-yen (Hiroshima).
Daiso Japan has a lot of strengths. One of them is the great quality of products with an unbeatable price. Compare to most American stores, Daiso’s products are very cute and
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Daiso has seven factories in Japan and three overseas, in which the factory located in Thailand is the biggest plastic industrial facility in the world as of 2009 (Daiso Japan). In addition to that, Daiso has 23 warehouses in Japan and three overseas (one in Thailand and two in China) (Daiso Japan). After producing products, Daiso delivers them to its retailers all over the world (Daiso Japan). From here, customers can buy products from retailers’ stores (Daiso Japan). Daiso Japan also offers online shopping websites for wholesale, which is convenient for consumers or suppliers who do not have the access to a physical store but want to buy Daiso

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