Buongiorno Campaign Paper

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Buongiorno
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Buongiorno, a DOCOMO Company, develops apps and services for mobile devices.

On August 2012, after the settlement of a successful public tender offer, Buongiorno became a wholly owned subsidiary of NTT DOCOMO, a mobile telecommunications technologies and services company.

Contents [hide]
1 History
2 Financial Information
3 Controversy
4 References
History[edit]
Buongiorno started out in 1995 when current chairman Mauro Del Rio started sending humorous e-mail messages with the subject "Buongiorno" (Italian for "good morning") to 11 friends. The business expanded quickly—by 1998 he was sending e-mail newsletters to 25,000 people.[1] Del Rio launched Buongiorno SpA to provide services for the telecommunications market, beginning a policy of growth through international acquisitions, the first of which was of the Spanish company MyAlert in 2001. Buongiorno merged with Vitaminic in
…show more content…
A significant partnership was established with the Mitsui corporation of Japan, creating the joint venture Buongiorno Hong Kong, managed by Simone Ranucci Brandimarte. The partnership's first major transaction was the acquisition of eDong Asia, a Chinese provider of mobile content. On June 11, 2010, the company announced its investment in Glamoo,[2] company leader in the group buying ("collective buying") sector and headquartered in London. In July 2012, Japan's NTT Docomo took over Buongiorno in a deal worth 209 million

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