Organizational Culture Change (DDOT)

Good Essays
Culture Change
It is very clear that the DDOT had a poor organizational culture, which was expressed by members who had little freedom in their duties, and where norms were not sufficiently clear to employees. DDOT first move towards a culture shift was the Institutionalization of Performance Management. For instances, employees were now evaluated based on a set of essential competencies. Further, the institutionalization of performance culture began to use the concept of cascading goals. This is an important concept in today’s working environments because this approach allows managers to align individuals’ objectives with the agency’s objectives. The organization 's goals, and plans are cascaded down to all divisions and individuals, ensuring
…show more content…
Many companies use social networks on a daily basis as a tool to promote their business. DDOT was able to recognized social media as a crucial communication tool, and found that a large percentage of its customers were using social media in daily basis. For this reason, “DDOT started its Twitter account in the beginning of 2009, and currently has approximately 20,300 followers. Twitter is actively used by citizens on a daily basis to communicate with DDOT” (Dey, Thommana, & Dock, 2015). DDOT now is able to control and monitor citizen’s opinions about the organization …show more content…
The implementation of these new systems was an strategic move for this agency, which main objective was not only to seek the satisfaction of citizens and the improvement of services through the use of advanced technology, but there was also a very important aspect, and this was the capture of revenues that were being lost due to a poor culture. Moreover, they also were incurring unnecessary costs due to the delay in the adoption of more efficient technologies that could greatly reduce frustration to its customers. Moreover, the ability to monitor the operational status assets in actual time allows the organization to distinguish and react to problems before customers report them. Parking meters and streetlights are two programs where this concept was applied. It made sound business sense to move quickly to upgrade meters. “In 2009, only 23% of the parking spaces were networked; as of fall 2013, that number stands at close to 50%. DDOT also piloted energy-efficient light-emitting diode (LED) streetlight technology and remote monitoring systems for streetlights” (Dey, Thommana, & Dock,

Related Documents

  • Decent Essays

    Firstly the people read the posts in some of the most popular networks used from many people from different cultures and nationalities. In Facebook every minute people upload more than 136 000 new photos and posts. (Harnish, Brian) In Twitter people upload more than 500 000 000 tweets each day. (Bullas Jeff) Secondly, people read and write comments for a specific theme. Every minute 510 comments are made in Facebook.…

    • 792 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    LED have a lifespan of 50,000 hours in contradictory to the incident light bulb that only has a lifespan of 1,250 hours. For business, this could help them because if they save few hundred a year using less electricity they will have enough money to invest in other areas of the…

    • 862 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Those actions must be organized with a process methodology to make the workflow efficient and the action steps clear for the implementation. The outcome process should have the necessary characteristics of an interaction process between top management, HR professionals and employees. The process creates interaction opportunities for all parties within the organization to internalize the strategic objectives and to cooperate for achieving them. Formulate is the primary role of the top management. There are mainly 2 approaches to strategy formulation process.…

    • 1658 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Listo Case Study

    • 996 Words
    • 4 Pages

    Here in the Listo systems, the employees were the key players thus while they were tried to control the outcomes seen deteriorating. The provided statement in the case “Employees began to complain about the new bureaucratic processes and the slow pace of decision making. While the organization has been growing in size, productivity has slowed and quality has decreased” describes the actual fact. Business Ideas Listo systems purpose was to be a leader…

    • 996 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    When this issue manifest the following concerns occurred within the workplace, such as productivity, job performance, quality products and services, and interpersonal relationships. Resistance in management can be a concern due to the level of opposition from either the organization or the employee. In this paper, I will introduce the source of the resistance from the organization and employee point of view. Finally, how Lewin’s theory of change can be used to overcome resistance to change. Organization: Cause of Resistance According to Tanner (2015), senior sponsors of the change often blame its failure on employee and middle manager resistance to change.…

    • 1386 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    For example, you can follow the BBC news on twitter and get the news before being broadcasting on the TV by an hour. Social networking can be also profitable. It turned out that social networking is being used widely as professional networking. It has been used in marketing to increase brand exposure, web traffic and gain market insights. 60% of entrepreneurs say that they had gained new customers due to the use of social marketing (Karr, " 2014 Statistics and Trends for Businesses on Social Media").…

    • 1096 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    An organization should always try to make their important documents public for all employees to see such as their mission statement, goals, visions, and values. Showing these vital pieces of the organization to employees would help them to see what kind of company they are working with, which would encourage an employee to give all that they can to the company. There are steps that can be taken to share this information for every employee that works within your organization. Leaders that work within the organization hold a key to sharing all the imperative information throughout the…

    • 1017 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Through this, Amazon can create a vision for guiding through the changes set and inspiring the workforce while executing a new strategy. Despite Amazon utilizing such a model, it does not uphold it to the latter. It is rather marred with unprofessional communication technics which might ultimately interfere with the process. This form of leadership seeks to enhance motivation and effectiveness of operations in an organization. However, Amazon does not witness such a positive change instead its employees are faced with stress and pressure at work.…

    • 700 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    If they are not satisfied it leads to failure of the goals and loose the talented persons from the organization. In fact, Organization should give more benefits to their employees depend up on their hard work and effort. The work authority or principals of the organization should be kept in the top level management people only otherwise it leads to miss usage of the authority to make their decisions in the organization. It leads to impatience, improper decisions, centralization of…

    • 714 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Actually, the workers raise doubt on its efficacy and correctness. These are said to be highly terrible and result in low employee morale. In this way, it is very well comprehended that the workers are not going through the best possible experiences and it impacts significantly on their competencies and caliber levels. The actual workplace organizational issues drawn from own experience are unfit workplace settings, dissatisfied workers, and improper use of Scanlon plan. By implementation of the Scanlon plan, the company was very hopeful.…

    • 987 Words
    • 4 Pages
    Decent Essays