“A successful campaign has to work across different channels, digital and none digital, offering a seamless user experience”
Cyber-Duck was created in 2005 by CEO, Danny Bluestone. The digital agency, with offices in London, Hertfordshire, UK, fuses creativity, technical expertise and marketing to provide agile development through lean thinking and its own ISO-accredited user-centered design.
Cyber-Duck has won some of the required industry awards, including the Webby, Wirehive 100 nd UX UK Awards. Also, it is ranked as one of the top five agencies for client satisfaction by The Drum’s Independent Agencies census, as well as being listed in Deloitte’s Technology Fast 500 (EMEA).
This agency works with global brands such as Cancer Research …show more content…
What are the key ingredients for a successful digital campaign?
A successful digital campaign accomplishes well across all channels. For example, we transformed GSK Maxi Nutrition’s digital shopping experience. We undertook their online shop turning it into a high-performance responsive experience made for mobile and tablet users. Also, produced a mobile app that blurred the lines between physical and digital worlds.
The Maxi customers across Europe are now able to scan Maxi posters or actual products to learn about them and, if they want to, they can buy any of the products directly from the app. On the other hand, this allows Maxi to pursue a fully combined marketing campaign that linked their digital and print channels.
The results are a substantial increase in mobile traffic through the online store, and more significantly, a 79% uplift in conversions from smart phone and tablet …show more content…
Outside the industry, hands-down, the most inspiring talk on the topic of inspiration that I’ve ever seen has to be John Cleese.
Which cities outside where you live interest you creatively?
New York, Paris, Reykjavik, Hong Kong. However, I would love to visit Tokyo.
Please list a few of your favourite digital brands:
Airbnb, Uber & Get Mondo
Can you tell us about a campaign you worked on that was especially successful?
Recently, I have been doing more branding work, helping the institute of the Motor Industry (IMI for short) refit their branding. IMI are the professional body for driving standards in the automotive sector in the UK, and have been operating since 1920. Therefore, the key challenge was to create a smart, contemporary brand, underpinned by the integrity of IMI’s heritage.
From the re-brand project IMI’s position as the authoritative voice of the retail automotive sector was reinforced. This resulted in a 55% increase in consumer awareness, 17% in registered professionals and winner of the best PR campaign at the Association Excellence
Cyber-Duck was created in 2005 by CEO, Danny Bluestone. The digital agency, with offices in London, Hertfordshire, UK, fuses creativity, technical expertise and marketing to provide agile development through lean thinking and its own ISO-accredited user-centered design.
Cyber-Duck has won some of the required industry awards, including the Webby, Wirehive 100 nd UX UK Awards. Also, it is ranked as one of the top five agencies for client satisfaction by The Drum’s Independent Agencies census, as well as being listed in Deloitte’s Technology Fast 500 (EMEA).
This agency works with global brands such as Cancer Research …show more content…
What are the key ingredients for a successful digital campaign?
A successful digital campaign accomplishes well across all channels. For example, we transformed GSK Maxi Nutrition’s digital shopping experience. We undertook their online shop turning it into a high-performance responsive experience made for mobile and tablet users. Also, produced a mobile app that blurred the lines between physical and digital worlds.
The Maxi customers across Europe are now able to scan Maxi posters or actual products to learn about them and, if they want to, they can buy any of the products directly from the app. On the other hand, this allows Maxi to pursue a fully combined marketing campaign that linked their digital and print channels.
The results are a substantial increase in mobile traffic through the online store, and more significantly, a 79% uplift in conversions from smart phone and tablet …show more content…
Outside the industry, hands-down, the most inspiring talk on the topic of inspiration that I’ve ever seen has to be John Cleese.
Which cities outside where you live interest you creatively?
New York, Paris, Reykjavik, Hong Kong. However, I would love to visit Tokyo.
Please list a few of your favourite digital brands:
Airbnb, Uber & Get Mondo
Can you tell us about a campaign you worked on that was especially successful?
Recently, I have been doing more branding work, helping the institute of the Motor Industry (IMI for short) refit their branding. IMI are the professional body for driving standards in the automotive sector in the UK, and have been operating since 1920. Therefore, the key challenge was to create a smart, contemporary brand, underpinned by the integrity of IMI’s heritage.
From the re-brand project IMI’s position as the authoritative voice of the retail automotive sector was reinforced. This resulted in a 55% increase in consumer awareness, 17% in registered professionals and winner of the best PR campaign at the Association Excellence