With the introduction of the internet, the very face of business was changed forever, for example the way customers interacted with companies and customer service entered a new era.
Immediately, with this new playing field many of the hindrances that smaller businesses encountered with a brick and mortar store were eliminated, since any company with the right website can appear to be just as reliable as a downtown well known department store. For example, when Zappos.com started they were a web based business with no storefront, and now they are just as respected if not more, than any major shoe store chain. Herein we shall examine how to attract customers to a website and give examples of each.
According to (Watson, Berthon, Pitt, & Zinkhan, …show more content…
Our first Attractor is the entertainment park: so named because the firm will host many games on their site that will be attractive to a large number of people, these sites will be interactive, recreational and provide challenges to the consumers. (Watson, Berthon, Pitt, &
Zinkhan, 2008, p.41) Since most clients will keep coming back this an excellent attractor website. After searching on the web, I found an exemplary source for online games so my first example is, Yahoo Games, while researching this piece, even I was mesmerized by a game that
I wanted to play, it was obvious that this site would attract a large number of players and keep
THREE ATTRACTORS AND EXAMPLES 3 them coming back. The second example offered is, Games.com another site that offers a wide array of interactive games, this is one that my bosses little girl used to play a lot. Furthermore, it is very popular with tweens and teens. Often game sites will reward virtual prizes within the site.
The Second Attractor is The Gift Shop: A gift shop site offers free items to their visitors, since everyone loves free samples and gifts, sites that offer items such as free screen savers, images, and clip-art are very attractive to web surfers. Moreover, the lure
Immediately, with this new playing field many of the hindrances that smaller businesses encountered with a brick and mortar store were eliminated, since any company with the right website can appear to be just as reliable as a downtown well known department store. For example, when Zappos.com started they were a web based business with no storefront, and now they are just as respected if not more, than any major shoe store chain. Herein we shall examine how to attract customers to a website and give examples of each.
According to (Watson, Berthon, Pitt, & Zinkhan, …show more content…
Our first Attractor is the entertainment park: so named because the firm will host many games on their site that will be attractive to a large number of people, these sites will be interactive, recreational and provide challenges to the consumers. (Watson, Berthon, Pitt, &
Zinkhan, 2008, p.41) Since most clients will keep coming back this an excellent attractor website. After searching on the web, I found an exemplary source for online games so my first example is, Yahoo Games, while researching this piece, even I was mesmerized by a game that
I wanted to play, it was obvious that this site would attract a large number of players and keep
THREE ATTRACTORS AND EXAMPLES 3 them coming back. The second example offered is, Games.com another site that offers a wide array of interactive games, this is one that my bosses little girl used to play a lot. Furthermore, it is very popular with tweens and teens. Often game sites will reward virtual prizes within the site.
The Second Attractor is The Gift Shop: A gift shop site offers free items to their visitors, since everyone loves free samples and gifts, sites that offer items such as free screen savers, images, and clip-art are very attractive to web surfers. Moreover, the lure