Customer Satisfaction And Online Banking Services Essay example
Although online banking plays a significant role in banking institutions, fewer studies have concentrated on customer satisfaction and adoption mainly in the Indian origin. The main objective of this study was to identify and determine the various factors that influence the decision of consumers’ for adoption of online banking service and to determine the relationship among Online banking service, customer satisfaction and customer adoption. For the collection of data, a questionnaire was used. The questionnaire was designed on a 5-point Likert scale. This study determines that there is a positive relationship between customer satisfaction and online banking. This study suggested that individual customers should be focused for business expansion and generating revenue by the banking institutions. Online banking service providers should focus on various options to enhance the customer awareness about online banking service and banking institutions should participate in various exhibitions or business meetings with customers to create awareness about online banking service.
Online banking is a payment system where customers of a banking institution or other non banking financial institution transact the various financial transactions through the website of the institution.. According to Ongkasuwan M and Tantichattanon (2002), the Online banking service permits to the customers of institutions to use banks’ website for any sort of financial or non…