Customer Relationship Management Software ( Crm ) Essay

1389 Words Aug 26th, 2016 6 Pages
People unfamiliar with customer relationship management software (CRM) often see it is a bloated, online telephone book. Those managers familiar with CRM, however, understand that it offers many features to guide a home improvement company to get more done in less time - complete projects faster and more efficiently, and positively affect the bottom line. A comprehensive CRM system improves the whole business by improving each of its parts, and how they work together.

We realize that a seamless computerized system is a far cry from the way many home improvement companies currently do business. For that reason, we set out to discover the pain points felt by these companies to help us build a solution that is easy to use and handles all the vital tasks, without adding extra work. Because nobody wants extra work! We found seven different areas in most businesses that can use some real assistance to get things done more easily and more effectively. Here’s what we found:
Marketing
We understand that contractors use a range of sources and channels to market their businesses, so keeping up with all the leads and sales opportunities can be tough. Often, businesses use in-house marketing, referrals and third-party operations to funnel leads to them, so having the ability to nurture these leads and turn them into sales down the road is important. For many home improvement companies, realizing a good path to convert leads into sales and create long-term, raving customers that give…

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