Assignment 1: CEO Of Salesforce

Superior Essays
Salesforce.com is a website that provides services for businesses that can help businesses to conduct sales. Salesforce.com provides a very wide variety of services for businesses. “You can develop your own custom business processes. You can automate email campaigns. You can purchase or lease applications to do billing, or create your own automated billing fairly easily.” (Carothers 2014). This is a business that is very ahead of its time and is very unique. There is no other business that is just like this. Salesforce.com creates the value of innovation for its customers. “Customers would continually tell me the same thing,“I am buying Salesforce not just for what they can deliver for me today, but for what they will deliver for me three …show more content…
Before Benioff became the CEO of Salesforce.com he worked for companies such as Apple and Oracle. “Prior to launching Salesforce, he spent 13 years at Oracle Corporation.” (Unknown 2016). “He also worked as an assembly language programmer in Apple Computer’s Macintosh Division.” (Unknown 2016). As you can see from these two quotes Benioff was very experienced in the tech industry before he became the CEO of Salesforce.com. After working for these companies he finally decided to start his own business in 1999. (Unknown 2016). Benioff was considered a visionary for many different reasons, but the main reason he is known as a visionary for is his passion for innovation. “Benioff has been widely recognized for his visionary leadership and pioneering innovations.” (Unknown 2016). He is considered a social activist because he has a strong passion for social change. Which brings us to the next topic of his 1:1:1 model. “Benioff created the 1-1-1 model of philanthropy, which leverages the resources of Salesforce to improve communities around the world: donating 1% of Salesforce’s product, 1% of its equity and 1% of employees ' time to help nonprofits achieve their missions.” (Unknown 2016). General Collin Powell raised a good point why Benioff could undergo scrutiny. “Retired Gen. Colin Powell, a Salesforce director, says he recently advised Mr. Benioff that his advocate persona may subject him and Salesforce to unwanted scrutiny.” …show more content…
CRM stands for customer relationship management. “Salesforce is the top cloud-based CRM on the market.” (Tarver 2015). This is a result of the constant innovations that Salesforce.com are making. “The addition of capabilities such as data science services will help keep existing customers happy in the future.” (Tarver 2015). This shows why Salesforece.com customers are so enamored with the innovations they are making. A client that is taking advantage of Salesforce.com is American Express. American Express wants to redefine service. “The way we redefine it is by being so real time and so in the know, that we can actually anticipate what customers need.” (Sobbott 2016). This shows how Salesforce is making innovations in the connected

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