Customer Management Strategy Of Apple

Decent Essays
Apple’s CRM and Customer Management Strategies
In the past decade, an increasing numbers of companies prefer to increase their investment budget and pay more attention toward the department of customer relationship management. Those components within the department including consumer preference and purchase satisfaction were showed to have a significant and positive relationship with the profitability and market expansion. Back in early 2000, Srinivassan (2002) claimed that CRM showed a potential as a growing e-service. E-service provides intangible services and products to online users, companies would try the best to offer online service and satisfy customer needs (Järvinen, 2007). Apple, as a technology company, created their special customer
…show more content…
Customers who get use to these systems are very likely to choose Apple products for next purchase. Aziziha (2014), take
Apple as the research object, analysed empathy, self-awareness, and self-motivation in order to found their impacts on the brand. The result of research showed that different emotions of customer cause different impacts on the brand. Among all the variables, self- awareness is the most significant emotion which creates motivation to buy the Apple devices.
Apple Creates financial Value for
Customers
As long as Apple has strictly quality control, their products can be used for long time, which means there is good cost performance and less repair cost. A lot of Apple products were made in
Foxconn, these products must pass the quality check before they enter the market. As the result of the strict and complicated quality control, the products in the market compliant Apple’s quality standard (Clark, 2012). Also, Apple has a corporate culture to make exciting products. Their senior design Jonathan has claimed that their goal is to make great products and make people like them
(AppleInsider, 2012).
Except improving quality, Apple has their complete system of warranty. They have consult system on the

Related Documents

  • Great Essays

    BUSINESS UNIT STRATEGIES BJ’s work on the business model of low cost differential strategy. This strategy has been quite successful for them and the chain currently operates 215 club locations and more than 120 gas stations across 15 states. The company says that its mission is “to provide brand named products to their customers at prices that are lower than the prices found at department stores, retail operations”. There are two types of members, small business operators and consumer members. While all the other competing clubs considers small business operator to be their foremost member, BJ’s focuses more on retail customers and this approach can be seen in their merchandising, real estate and club operation strategies.…

    • 1724 Words
    • 7 Pages
    Great Essays
  • Decent Essays

    Athletic Supreme is a leading sporting goods retailer offering the best selection of brand name athletic equipment. With nearly 10 years of diligence, thoroughness, and great customer service, the company has grown into a full line sporting goods chain and now operating over 250 stores in 22 states across the U. S. The company’s website, athleticsupreme.com, is operated and maintained by Markets R Us, Inc. Athletic Supreme embraces a philosophy of exhibiting extreme dedication to the customer providing convenience and a supreme shopping experience while offering top-quality production and marketing the right stuff at consistently low prices. The company is devoted to giving its clients the ultimate shopping experience by consistently producing extraordinary brands at incredible prices. Athletic Supreme is committed to expanding its worth, highlighting its competitive spirit, and understanding the passion that comes with pursuing a goal by delivering the greatest service and elevating its products and brand recognition.…

    • 220 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    AARP is a nonprofit, nonpartisan organization. They have a membership of more than 37 million and use their resources to advocate for better healthcare, employment security and retirement planning to provide security, protection and empowerment to older persons in need. They are an affiliated charity foundation who gets their support from thousands of volunteers, donors and sponsors. They have staffed offices in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands providing help to members across these areas. When looking for what they do their website says they believe strongly in the principles of collective purpose, collective voice and the collective power of the 50 and over population to change the market…

    • 772 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Payless Mission Statement

    • 208 Words
    • 1 Pages

    We will never be satisfied with standard levels of adequacy in our business or in the relationships of those we conduct business with. Our road to success will not be measured by financial goals alone, but rather by delivering on our commitment to bettering the lives of the clients we serve. We believe that being touched by a medical condition should not be any more stressful than the already stressful condition itself. It is our mission to ensure that Payless Medical and our services, our products, prices and delivery times, reflect this belief.…

    • 208 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Awareness is when customers are conscious of the name of a company and its products exist but they have had not dealing with the company. People get exposure to products and companies through advertisements. In the Montana Mountain Biking case, Jerry Singleton purchases an address list with 60,000 addresses. The company sent the potential customers promotional information about the expedition.…

    • 504 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    C204 Task 2 Mallory Santa Cruz Part A: Scenario #1 Part B: Email to company employees To: All NutriFit Employees From: Mallory Santa Cruz Subject: Weight Loss Optimizer collaboration Good morning everyone, As many of you are aware, we have recently been collaborating with Pills, Inc. in the distribution of various weight loss supplements. It is my pleasure to announce a new product that we will begin rolling out by the end of the month. Weight Loss Optimizer has been extremely successful in the past with Pills, Inc., however, they lack the manufacturing and distribution capabilities to accommodate the rapid growth of the product.…

    • 1463 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Christian Louboutins

    • 552 Words
    • 3 Pages

    Briefly indicate what marketing concepts or text materials explain the outcome, and state your own opinion on these issues Christian Louboutins has been successful in its fashion business since its inception. The brand has attracted customers from all over the world. The management understands that a good marketing strategy is key factor that determines the success of a business. The company has also defined its target market very well and have been able to maintain quality products that mach the desires of its customers. The following are some of the strategies the company has incorporated in its marketing strategy.…

    • 552 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    James Mission Statement

    • 509 Words
    • 3 Pages

    I have chosen Raymond James Financial Inc. for this essay. Their mission statement as noted by the www.missionstatements.com site is “Our business is people and their financial well-being. Therefore, in the pursuit of our goals, we will conduct ourselves in accordance with the following precepts: Our clients always come first.” Their web site can be found at the following address: Http://www.raymondjames.com/ Their mission statement reflects a direct, clear approach to what they do.…

    • 509 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Nowadays the market is strong competitive, especially for technology companies where products change constantly due the acceleration of technological advance. For this reason a company should know what the client needs, in order to be a step ahead. Apple Inc. has significantly sale numbers because it can anticipate customer needs. This corporation’s flagship is innovation, which means a different way to think about customer, sales, and advertising. Thus, this report will explain Apple’s profitability and customer…

    • 77 Words
    • 1 Pages
    Decent Essays
  • Great Essays

    Directv: A Case Study

    • 955 Words
    • 4 Pages

    The History of DirecTV DirecTV is a broadcasted direct American satellite service provider and that is headquartered in El Segundo, California. DirecTV became a subsidiary of AT&T, as of 2015 (Noonan, 2015). The satellite service, launched in June of 1994, and it relays digital satellite television and audio to households in the United States, Latin America and the Caribbean (Noonan, 2015). After being approved by the United States Federal Communications Commission and United States Department of Justice, AT&T's acquisition of DirecTV in a purchase valued at $48.5 billion was completed on July of 2015 (Noonan, 2015).…

    • 955 Words
    • 4 Pages
    Great Essays
  • Great Essays

    Mission Statement As booksellers, our ultimate goal is to be the very best in the business, regardless of the company’s size. We must continue to strive to bring our industry distinctions of elegance and methods to bookselling which are consistent with our everchanging economy. This is a very strong mission statement expressing the exact purpose of the company and why they exist. It directly states what the company sells and its mission to be the best regardless of the products they sell.…

    • 1774 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    We all share a fundamental drive to communicate. Communication is defined as the process of understanding and sharing meaning. We share meaning in what we say and how we say it. Communication forms a part of our self-concept, and it helps us understand ourselves and others, solve problems, learn new things, and build our career.…

    • 814 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Through this day and age, if a company does not have a business software application, they are either falling behind or non-existent. Whether it is a Decision Support System or Supply Chain Management, having some sort of business software application is critical for a company’s success. Through research, we found that the Marriott Hotels use Customer Relationship Management in order to achieve success within their company. It all began with an A&W root beer stand. Founder J. Willard Marriott and his wife, Alice, got their young business off during Washington D.C.’s hot, muggy summers.…

    • 771 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    III. MANAGING A SALES FORCE 1. Recruiting and Selecting Sales Force Recruiting the perfect sales force for high tech gadgets, such as the IPhone is requires thorough screening and selecting. Apple does not select random people, they select from their own fan base for many reasons. Apple requires an ambitious and influential personality with the ability consistently close (Inc., 2014).…

    • 1675 Words
    • 7 Pages
    Improved Essays
  • Decent Essays

    Ethics in Marketing – Importance, Scope and Concerns Marketing Ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Marketing ethics has influenced companies and their response is to market their products in a socially responsible way. The increasing trend of fare trade is an example of impact of marketing ethics. As stated by the Statement of Ethics of American Marketing Association, some ethical norms are - • Do not harm • Embrace ethical values such as honesty, responsibility, respect, fairness etc., • Foster trust in the marketing system No company is completely ethical or unethical, they might be ethical in one aspect and unethical in the other.…

    • 777 Words
    • 4 Pages
    Decent Essays