In the past decade, an increasing numbers of companies prefer to increase their investment budget and pay more attention toward the department of customer relationship management. Those components within the department including consumer preference and purchase satisfaction were showed to have a significant and positive relationship with the profitability and market expansion. Back in early 2000, Srinivassan (2002) claimed that CRM showed a potential as a growing e-service. E-service provides intangible services and products to online users, companies would try the best to offer online service and satisfy customer needs (Järvinen, 2007). Apple, as a technology company, created their special customer …show more content…
Customers who get use to these systems are very likely to choose Apple products for next purchase. Aziziha (2014), take
Apple as the research object, analysed empathy, self-awareness, and self-motivation in order to found their impacts on the brand. The result of research showed that different emotions of customer cause different impacts on the brand. Among all the variables, self- awareness is the most significant emotion which creates motivation to buy the Apple devices.
Apple Creates financial Value for
Customers
As long as Apple has strictly quality control, their products can be used for long time, which means there is good cost performance and less repair cost. A lot of Apple products were made in
Foxconn, these products must pass the quality check before they enter the market. As the result of the strict and complicated quality control, the products in the market compliant Apple’s quality standard (Clark, 2012). Also, Apple has a corporate culture to make exciting products. Their senior design Jonathan has claimed that their goal is to make great products and make people like them
(AppleInsider, 2012).
Except improving quality, Apple has their complete system of warranty. They have consult system on the