Essay on Customer Loyalty And Customer Retention

701 Words Mar 29th, 2016 3 Pages
Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. A customer for life is someone who will always buy from you whenever possible, and will tell their friends about your business.

In short, you build customer loyalty by treating people how they want to be treated. Does your marketing plan include strategies and tactic for customer loyalty and customer retention?

If not, then here are few ways and tips of which you can induce more customer loyalties.

Treat Customers well: It may seem obvious, but by far the most effective way to make customers loyal is to treat them well. Provide a good product or service at a reasonable cost, provide friendly customer service at all times, and deal with complaints as quickly and effectively as possible. Be honest, and give the customer reason to trust you. Loyalty rarely exists without trust.

Use complaints to build business: When customers are not happy with your business they usually won 't complain to you, instead they will probably complain to just about everyone else they know, and take their business to your competition next time. That is why an increasing number of businesses are making follow-up calls or mailing satisfaction questionnaires after their sales are made.

Offer rewards: Offer good value wherever possible, if customers believe they are getting a good deal they will be much more likely to buy from you again. Some…

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