Essay about Curled Metal

1579 Words Oct 19th, 2012 7 Pages
37801-Quantitative Marketing II : Pricing Strategies

Group Assignment 1

Curled Metal Case

1) What are the core benefits of the new pile pad product for a customer? (list both qualitative factors and factors that you can quantify based on the case).

Quantitative
1-Feet driven per hour performance-( hourly hammer,crane ,labour ,overhead cost)
2-Piles driven per set of pads
3-Number of pads used for each set
4-Time required per change of a set-( hourly hammer,crane ,labour ,overhead cost)

Qualitative
1-Inadequate pads have risk of cracking the pile
2-Most of pads are unbranded
3-There is no real way of distribution, manufacturers offer heavy supply houses carry
4-Distibutors have low absolute amount of margin in pads
…show more content…
| Feet driven per hour while pile driver was at work | | | | | | | (does not consider downtime) | 160 | 200 | | | | 2. | Piles driven per set of pads | 6 | 300 | | | | 3. | Number of pads per set | 12 | 5 | | | | 4. | Number of sets

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