Culture And Socioeconomics Of Global Brand Image In Coca Cola And Coca-Cola

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According the management study guide, the term brand image can simply be understood as, “the current view of the customers about a brand” It can be stated as anexclusivethoughtthat arises in your mind when you think about a certain brand. It indicates the stardom associated with that particular brand when even you think of it. It is the prime concept associated and that immerges in the consumers head space when he/she thinks about that product. Like for instance whenever you see a white bottle with a red back ground on a bill board and a couple of white waves, the first image that will instantly barge in to your head will be Coca cola.
Whenever you think of a certain niche of a mobile brand, the first most preferred choice your mind will come
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Roth, in his study by the name, “The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies” writes “Developing and managing brand image is an important part of a firm 's marketing program.” He says that “little research has been done, on linking the use of brand image strategies to product performance or, on managing brand images in global markets”, he further developed a conceptual framework of connecting culture with brand image has been used as a powerful tool, like Coca Cola does in Ramadan in Muslim countries where they associate the Sehar or After culture with Coca Cola, making a link between cultures and Brand image. Mountain dew endorses the image of thrill & action in its ads which is its Brand image …show more content…
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