Whenever you think of a certain niche of a mobile brand, the first most preferred choice your mind will come …show more content…
Roth, in his study by the name, “The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies” writes “Developing and managing brand image is an important part of a firm 's marketing program.” He says that “little research has been done, on linking the use of brand image strategies to product performance or, on managing brand images in global markets”, he further developed a conceptual framework of connecting culture with brand image has been used as a powerful tool, like Coca Cola does in Ramadan in Muslim countries where they associate the Sehar or After culture with Coca Cola, making a link between cultures and Brand image. Mountain dew endorses the image of thrill & action in its ads which is its Brand image …show more content…
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• GraeffR. Timothy, (1996) "Using promotional messages to manage the effects of brand and self‐image on brand evaluations", Journal of Consumer Marketing, Vol. 13 Iss: 3, pp.4 – 18, 3/11/16
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• Foster. Tom, 2014, How to Create a Cool Brand, INC. MAGAZINE.3/11/16
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• Brand Image, Message study guide, 3/11/16
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