Culture And Ideology In Shopping Malls

Decent Essays
In this essay document I will discuss culture and ideology. I will also do an analysis of a shopping mall and all the ideologies and myths connected to shopping malls.

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Question 1: Culture

Culture is often thought of as the foods, music, clothing, and holidays groups of people share, but it is essentially much larger than just those obvious traditions. Culture is a mixture of thoughts, feelings, attitudes, beliefs, values, and behavior patterns that are shared by racial, ethnic, religious or social groups. Culture refers not only to those that we are born into (racial or ethnic groups) but also those that we decide to belong to such as religious or social groups. (Zion, S. and Kozleski, E. (2005). Understanding
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Ideology is inseparably linked with moral and ethical judgments about the equality of the world that the individual observes and the way individuals change their ideological views when their experiences are unpredictable with their ideology. In effect, they try to create a new set of explanations that fit better with their experiences. (Hai-tao, T. (n.d.). A Theory of the …show more content…
(Balcerzak, 2013)

Question 3: Analysis (3.2)

Shopping malls have plenty ideologies and myths. Malls are a place to spend money and represent yourselves. Most people going to a shopping mall always dress to impress and to show they are worth something.

Figure 4: Menlyn Park Shopping Centre: Inside mall, 2014

Window displays always give the sense of ‘if you wear this piece of clothing you will also look like the person in the advert or the window display’, this gives a misinterpretation of what the ideal person should look like. Shopping malls always have bright lights to make you forget what the time of day it is and are built in maze like forms to make a shopper spend more time in the shopping centre and likey have the customers spend more money than they intended to.

Conclusion:

In conclustion culture and ideologies work together. Culture is part of every human and ideologies

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