Culture And Gender : Sexual Behavior And Expectations About Behavior
Personality is influenced by both biological and environmental factors; culture is one of the most important environmental factors that shapes personality.
Considering cultural influences on personality is important because Western ideas and theories are not necessarily applicable to other cultures. Research shows that the strength of personality traits varies greatly across cultures.
People who live in individualist cultures tend to value independence, competition, and personal achievement, while people from collectivist cultures tend to value social harmony, respectfulness, and group needs.
In much the same manner that cultural norms can influence personality and behavior, gender norms also emphasize different traits between different genders and thereby influence the development of personality.
In the U.S., aggression and assertiveness are emphasized as positive traits for males, while submissiveness and care taking are emphasized for females. There are three approaches that can be used to study personality in a cultural context: the cultural-comparative approach, the indigenous approach, and the combined approach, which incorporates elements of the first two approaches.
TERMS norms – which is regarded as normal or typical; a rule that is enforced by members of a community. Trait – identifying characteristic, habit or trend.
Cultural – The beliefs,…