Cultural Imperialism And De-Westernization Essay

The topic of the presentation was cultural imperialism and de-westernisation. By looking at the two readings and the lecture, I have developed a more deep understanding of the topic. The presentation focused on discussing the critiques and problem of cultural imperialism, media imperialism and de-westernisation by examples of American business in China, Japanese animation and Korean wave. We have also discussed about different news values and the evolution of cultural imperialism and try to find out a better term.

According to Harindranath, cultural and imperialism are both post-colonials in history and politics term, also be concerned about tracing the intricate social, economic, and cultural constitution that comprise the contemporary post-colonial contexts (2012, P.382). This shows cultural imperialism can take various forms, such as an attitude, or even formal policy, so long as it …show more content…
Imperialism is a concept that is kind of roots in hegemony and questions of empire. This involves the idea of any system of domination and subordination with a main centre as the imperial. Refer to Harindranath, the study of cultural imperialism is not only about the wide disseminate of western culture through mass media but also leading to restructuring the native culture by connecting to economic liberalization, neoliberalism, and imperialist formations of global capital (2012, P.P.384). The belief occurs when one ‘dominant’ culture infuses itself culture into another culture, and sometimes this destroys the native culture. We use the example of the spread of American brand in China, such as Starbucks coffee and McDonalds in traditional Chinese building. That would be an example of cultural imperialism. Over the years, the media have facilitated America’s cultural spread. The influence of large