Introduction
Cultural globalization is defined as a phenomenon experienced in everyday of peoples’ lives, influenced by the dispersal of ideas and assets (James L. Watson, 2016). This is a process that involves the exchanging of ideologies and views through people.
Ideas of culture are spreading faster than ever with new technology as an aid. Impacts of cultural globalization have on cultural diversity includes influencing consumerism through satellite TV and internet video platform such as YouTube. As ideologies are easier to spread worldwide, more people are identifying themselves to be part of a bigger cultural identity than national identity. It is no longer …show more content…
Touch screen and virtual keyboards were new features that pushed companies to match their smartphones with iPhone to meet global consumerism. With Apple’s aggressive marketing through their communicative channels, it caused a cultural diversity in shaping smartphones in the 21st century. Statistics from Statistica has shown that in 2014, there are 1.57billion smartphone users in the world. Statisca forecasted to have a growing increase of smartphone users worldwide and by 2020, there will be an estimated of 2.87 billion users.
The introduction of smartphones has also resulted in a significant increase of social media users. Based on statistics provided by Statista, the number of active Facebook users worldwide saw a significant increase from 100 million monthly users in 2008 to near 2 billion monthly users in 2016. The increase of social media usage also resulted in an impact on intercultural adaption, where Rebecca Sawyer (2011) mentioned that social media brings an important part in "promoting interconnectedness and independence of our culturally diverse …show more content…
Technology continues to evolve day by day and globalization will continue to influence the changing of the world and shape the cultural diversity, since the beginning of 19th Century. References
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Apple iPhone sales worldwide 2007-2016 | Statistic. (n.d.). Retrieved February 13, 2017, from https://www.statista.com/statistics/276306/global-apple-iphone-sales-since-fiscal-year-2007/
Bibliography: The Editors of Encyclopedia Britannica (2016). Cultural globalization | anthropology. In Encyclopedia Britannica. Retrieved from https://global.britannica.com/science/cultural-globalization
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