Cultural Factors: Tian And Information Technology

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Cultural Factors:
The success of ecommerce is contingent by the well adoption of ecommerce, which resulted in the consumers’ preferences and behaviours on e-procurement (Pavlou and Chai, 2002). Consumers’ values that reflected from their behaviours could help business executives to understand the reasons of customers’ choices so that corporates could improve their products more specifically. However, culture factors are principally a combination of values and behaviours with a group of people, which developed from family backgrounds and parents’ educations (Tian and Lan, 2009). Sometimes ecommerce market could be international and cross-cultural, so business executives should pay more attentions to multiple cultures and be respected. Tian and
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(Gharegozi et al, 2011). Nevertheless, with the widespread use of Internet today, IT is not exclusively used for the specific aspects mentioned above. The figure 1 (Gharegozi et al, 2011) demonstrates the increasing amount of Internet users from 1995 to 2010, which is beneficial for enhancing the volume of online transactions. This is because IT has applied in mobile technology services with the outcome of the mobile payment (MP), which is a type of payment transaction that can be authorised, processed and completed on mobile phones (Goeke and Pousttchi, 2010). In order to prompt the online sales rate, a majority of firms have produced their own mobile applications for customers to shop online. For example, Taobao, the leading ecommerce company in China, which has its own mobile purchase and payment applications. It takes up the highest ecommerce market shares with 83.9% in China and the highest trading volumes with RMB43.3 billion, approximately GBP4.7 billion in 2007 (Ou and Davison, 2009). Mobile application and payment services make online orders become more convenient with only a couple of finger taps on mobile phone screens, which proves a great adoption of ecommerce could lead to the success of ecommerce easier. Even though the convenience brought by the innovation of technology stimulates the booming of ecommerce, both …show more content…
The global economic liberalisation has created a beneficial environment for developing the ecommerce. Due to the booming and profits of the ecommerce, governments are pleased to give assistance to support the e-business on a regulatory basis. Hence, the companies should not be against the business laws otherwise the illegal behaviours will be penalised by the authority. To achieve consumers’ satisfactions and confidences, the firms are ought to show the cultural respect and creating a safe online environment for customers in order to eliminate any uncertainties. Given the increasing trend of the ecommerce market, the retailers should pay more attention to the product researches based on the demographics. Some of the retailors are running virtual stores and physical stores simultaneously, it is necessary to reinforce the operations jointly in order to gain double-win

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