Cultural Diversity In Toronto

Toronto can position itself as a city with a higher quality of living than its competition, most notably its American competition such as Chicago, Boston, and Philadelphia. It is home to the third largest public transportation system in North America, enabling residents to go without a car if they so choose. This drastically decreases the city’s pollution providing better breathing air for its residents. The buses are electric hybrids and there is a public smoking ban which further contributes to the air pollution reduction. Forbes ranked Toronto 21st out of 50 of the cleanest cities in the world. The city provides a number of opportunities for residents and tourists alike with a thriving art scene sporting upwards of fifty dance companies, …show more content…
It boasts an impressive figure of 45% diversity, making it the second most diverse city in the world. This is naturally beneficial in hosting the Olympics, a major global event. They also have the financial stability to pursue this goal, and Toronto is home to several international corporations in powerful industries like hotels and banking. Diversity provides society with a variety of different opinions and backgrounds to draw from which better enables the city to meet the changing needs of its citizens. The city motto even corroborates this in saying, “Diversity Our Strength.” This can easily be worked into any messages and communication put forth by Toronto in an effort to position themselves as as a diverse and multicultural city and is reflected in our big idea. Diversity can be highlighted in messages to potential businesses and investors as the varying viewpoints can be extremely beneficial in the workplace, particularly in understanding new markets. For instance, if an international banking and investment firm is debating what city to establish themselves in, Toronto can emphasize that with added diversity, they have a leg up in communicating with foreign markets than a typical Western city. Here we can use our big idea message of “Toronto: Universally …show more content…
The message to tourists is that there is much to do in Toronto, especially in the realms of arts and sports, even though the city is less well-known than its competitors, both domestic and foreign. The same big idea message serves its purpose here, but takes on a different meaning to highlight the variety of activities all stemming from different backgrounds. Toronto’s Multicultural center can be highlighted here as it features events like Muslim festivals, Guatemalan concerts, Christmas bazaars, and Japanese flower shows, to name a