Cultural Dissonance Essay

643 Words Apr 2nd, 2013 3 Pages
Cultural dissonance is an uncomfortable sense of discord, disharmony, confusion or conflict experienced by people in the midst of change in their cultural environment. When I migrated to Australia a few years back, it was the first time I had travelled to a Western country. I went shopping to a supermarket and asked the Sales Assistant for a specific ingredient which we use for cooking. He could not understand my English accent and called the manager for help. When the manager came to help us, I explained the ingredient which I wanted and was trying to explain her use of the ingredient. The manager could not understand what I was explaining and midway she told me that first I should go and learn English in a manner that Australians can …show more content…
The international manager can set his own work values and goals. It is important for the international manager to understand the following major dimensions that define the cultural differences amongst groups in this regard:

1. Whether what is more important – rules or relationships 2. Whether they prefer to function as a group or as individuals 3. How far they get involved in the work system 4. Whether they display any emotions at work 5. Whether they like to prove themselves or depend on the management to receive the status 6. Are they able to multitask or they prefer to do one thing at a time.

For a manager to be successful it has to have policies which take into account the cultural aspect of employees and customers.

References :

Reardon, J, Miller, C, Vida, I & Kim, I 2005, 'The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies', European Journal of Marketing, vol. 39, no. 7/8, pp. 737-54.

Nadiri, H & Tümer, M 2010, 'Influence of ethnocentrism on consumers’ intention to buy domestically produced goods: An empirical study in North Cyprus', Journal of Business Economics and Management, vol. 11, no. 3, pp. 444-61.

Vida, I, Dmitrovic, T & Obadia, C 2008, 'The

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