One of the most predominant characteristic of the contemporary societies is the free flow of the information. This, along with social changes, together with the growing importance of culture in society, have created the need for a better understanding of how culture is related to economic and social life. The concept of "culture" is the subject of numerous theoretical studies both in marketing and sociology and other human sciences. I started from an overview of the concept of "cultural consumption" in the academic and scientific sphere, showing in the first part of the work the approaches and theories of cultural consumption, concentrating after that on a set of directions for generating results and possible interpretations.
Theories of cultural consumption
The first theorist who analyzed the culture as a market competition was Max Weber (1922/1968), considering it as an area of competition …show more content…
Unlike the last perspective, this one still finds the cultural differentiation closely linked to social stratification, but compared to the first, this link does not consider it to be formed in terms of mass culture vs. elitist culture. Instead, it claims that cultural consumption of individuals in high social stratum differs from that of individuals from a lower stratum of the social structure by the fact that is larger and more diverse in terms of cultural elements contained. It includes not only more high culture but also more middle and even lower culture, while consumption of low social status individuals tends to be restricted to popular forms of culture. Therefore, the distinction of high culture vs. low culture becomes omnivore culture vs univore culture (T. W. Chan and JH Goldthorpe, 2005, 6). Lately, According to (K. Van Eijck, 2000), cultural consumption is determined more by the vast range of activities than just their actual
Theories of cultural consumption
The first theorist who analyzed the culture as a market competition was Max Weber (1922/1968), considering it as an area of competition …show more content…
Unlike the last perspective, this one still finds the cultural differentiation closely linked to social stratification, but compared to the first, this link does not consider it to be formed in terms of mass culture vs. elitist culture. Instead, it claims that cultural consumption of individuals in high social stratum differs from that of individuals from a lower stratum of the social structure by the fact that is larger and more diverse in terms of cultural elements contained. It includes not only more high culture but also more middle and even lower culture, while consumption of low social status individuals tends to be restricted to popular forms of culture. Therefore, the distinction of high culture vs. low culture becomes omnivore culture vs univore culture (T. W. Chan and JH Goldthorpe, 2005, 6). Lately, According to (K. Van Eijck, 2000), cultural consumption is determined more by the vast range of activities than just their actual