Cultural Competence Education

704 Words 3 Pages
Technology & Social Media’s Role in Cultural Competence Education

With the internationalization of technical exchanges and the increasing popularity of

social media in the everyday lives of today’s society, the need for cultural competence education

has become the focus of educators as well as the technical community. Cultural competence is

the capacity to change one’s attitudes, values and behavior so as to be open and flexible with

other cultures and has become increasingly crucial for individuals to survive in our globalized

1 The phenomenon of globalization has opened the possibility to decrease cultural

diversity through the means of technology and social media. “Culture is a learned system of

meanings that fosters a particular
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Web-based learning systems can be powerful tools that support collaborative

teaching and learning. Incorporating internet based social networking tools has become popular

in schools and allows students with the opportunity to express and share their views with other

students as well as create profiles and online communities where they can share common

interests which results in creating a social identity for this specific situation.

“As a form of tele collaboration, social networking fosters online intercultural interaction

between students and different countries with a view to developing intercultural competence”


Another common theme with social networking is that the virtual environment is conducive for

learning to take place because it allows the student to take into account their own and their
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Individualism and Collectivism are dimensions in cultural variability.

Cultures that practice individualism emphasize the individual identity over the group identity and

are low context which focuses on explicit, precise and direct messages whereas cultures that

practice collectivism emphasize the group identity over the individual identity and are high

context which focuses on the implicit, ambiguous and indirect messages. People with low

context are more comfortable with trust online interaction like dating sites.

The internet usage of social media sites shows that social media has a social,

physical and cultural influence on society but are still “considered a barrier to communication

because even though the internet is a convenient and efficient medium to converse, emotions,

feelings and facial expressions are lost during communication...Peoples behaviors are not

detached from their cultural values, codes and patterns so even though people are influenced by

received messages on electronic mail, they are more likely to produce their message and interpret

the received message strongly in relation with their cultural

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