Cultural Change That Sticks

Yes, I do. Here’s why, in the article, “Cultural Change That Sticks” Harvard Business Review, Katzenbach, Steffen, Kronley (2011) shared perspectives on how a strong organizational culture can trump an open system. In the earlier part of the 2000s, Aetna organization was struggling greatly on all fronts. Even though on the surface revenues remained steady, Aetna’s compatibility with consumers and physicians was swiftly eroding, and its status was being bludgeoned by claims and a national backlash against health maintenance organizations and managed care (which Aetna championed in the past). Simply put, Aetna was losing roughly $1 million daily, thanks to cumbersome processes and enormous overhead, as well as unwise acquisitions.
I believe