Cultural Artifact: Budweiser: Super Bowl TV Commercial The famous Budweiser puppy and Clydesdale horse commercials have appealed to many people around the nation. It portrayed a friendship between two animals that has an effect on people. There are many factors that contribute to the overall influence that an advertisement can have on an audience. For the past few years Budweiser have been producing fascinating advertisements involving the Clydesdale horses and a cute puppy. These ads effectiveness relies on simple, professional imagery, and through telling a story, cultivating the emotions and values of an audience, in this case the super bowl audience, and basically everyone who is of a legal drinking age. The ad also appeals to the people by bringing up the simple logic of trustworthiness and friendships that Budweiser brings, and its purpose is simply to persuade people to buy the best beer.
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But then a man in a black vehicle tries to take him back, the puppy calls out and then the horses run through the farm to catch up with the guy in the black car only to get their friend puppy back. That friendship between them evokes an emotional response within you and you immediately feel hundreds of emotions at the same time, mostly happy. If you note their song choices are also great, and in this commercial they play the song named “Let Her Go” by Passenger, which really does go with the commercial and creates an appropriate atmosphere for it. In Budweiser’s 2015 super bowl commercial named “Lost Dog”, the device ‘Pathos’ was used in many ways. First when the puppy submerges from the hay, when the puppy runs off to the street (creating an emotion of fear), then when the dog is trapped in a box in the rain (utmost feeling of sorrow), then when the wolf appears and the dog is threatened (creating fear), and finally when the horses save the dog from the wolf (creating
But then a man in a black vehicle tries to take him back, the puppy calls out and then the horses run through the farm to catch up with the guy in the black car only to get their friend puppy back. That friendship between them evokes an emotional response within you and you immediately feel hundreds of emotions at the same time, mostly happy. If you note their song choices are also great, and in this commercial they play the song named “Let Her Go” by Passenger, which really does go with the commercial and creates an appropriate atmosphere for it. In Budweiser’s 2015 super bowl commercial named “Lost Dog”, the device ‘Pathos’ was used in many ways. First when the puppy submerges from the hay, when the puppy runs off to the street (creating an emotion of fear), then when the dog is trapped in a box in the rain (utmost feeling of sorrow), then when the wolf appears and the dog is threatened (creating fear), and finally when the horses save the dog from the wolf (creating