Cultural Intelligence (CQ): Business Analysis

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The ability for one to effectively, adapt to multiple cultural situations is called cultural intelligence (CQ). “It is defined as the capability to function effectively in a variety of cultural contexts (Livermore, 2011).
If a company is going into a foreign market, it will be imperative for them to have a high CQ knowledge. If would be beneficial for all leaders of the company to have a high level of CQ, but it is imperative that one of the leaders has a high level of CQ. The foreign market that is accepting the business needs to feel that the company is there to serve their needs, not that they are only there for the company’s financial gain.
In order to have a high level of CQ, the business leaders need to have high levels of the
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Brazilians are very lively speakers, tend to talk with their hands, and touch people while communicating. Having a high level of socio-linguistics is a critical component to CQ knowledge, when doing business in Brazil. It is not only critical to know these things so the business leader can understand what is going on, it is also important that they know how they should act in return.
Strategy
It is not only important to be motivated and have knowledge for a multicultural experience, it is also important to have a strategy going into the relationship. Having a plan, even if it needs to be adjusted, is the best course of action. The first step of a business’s strategy is for them to be aware of the cultural differences between themselves, the company, and the culture around them. If a company goes into a location, and does not pay attention to how things are around it, it will never truly mesh with its surroundings. The culture around it will never fully accept it, and build the trust that is needed to grow. For example, Brazilians have a laid-back approach to business meetings, leadership will need to see the value of learning the importance of how “they” fit into the Brazilian community and culture, not how the Brazilian culture fits for
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One of the first steps taken when doing research to see if there should be global expansion, would be to see if the country supports the same Christian values and principles that currently govern the company. If the country did not, it would not be a viable country to consider. The goal may be to become economically successful, but it is not to do so while forfeiting Christian beliefs. A truly successful business should be able to glorify God as well as, be economically successful. “Commit your work to the Lord, and your plans will be established” (Proverbs

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