Crossword Bookstore Essay

3982 Words Sep 25th, 2013 16 Pages
PROJECT CONTENTS * Abstract…………………………………………………………………………………….3 * Methodology…………………………………………………………………………….4 * Company Overview…………………………………………………………………..5 * Retail Institution……………………………………………………………………….6 * Crossword Customers……………………………………………………………….7 * Store location and Site Evaluation…………………………………………….9 * Crossword - Organization and Management……………………………12 * Classification from Retailer’s point of view……………………………..14 …show more content…
And it is supposed to grow 300% in the next 5 years. The only problem in India is that most of it is unorganized. Crossword's secret of success is not to just offer a wide range of products, but to create an ambience that would get the customer to spend more time, and money, at the store. They were one of the first bookstores to have seating arrangements where customers could relax and read. They also added services like dial-a-book, where customers can order a book on the phone and they will deliver it at no extra cost. Free home delivery was also firstly introduced by them. Most of their marketing money is spent on direct marketing to their book rewards members, and those members adding value and experience in their store.
The main highlights of the report are: * Coverage of Retail outlets of Crossword in Pune. * Site evaluation done by us. * Organizational structure. * Category of products & its product line. * Positioning strategy. * Main competitors.
“Not many people have the will to turn their passion into their profession and that is what we learnt from Crossword”
METHODOLOGY
This report is based on primary data as well as secondary data. 1) Primary data * Personally visited few of the stores in pune and gathered all the relevant information. * Interaction with the floor manager in charge of the store. 2) Secondary data * Company’s website. * Internet. * Business Magazines. *

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