Fitzpatrick’s next duty is the duty to the client, Malaysian airlines. Being the client of Crossman Communications, it is right to assume that Malaysian airlines would not be particularly fussed on how the objectives were met only as long as they were met. This calls for a more teleological way of thinking in the client’s eyes that was met within the campaign. The objectives and goal of the campaign is a good indicator of this as the objectives represent the significant actions taken to reach the client’s goal to regain faith of customers (Crossman Communications, 2015). The duty to the client was then successful as the goal was met and the objectives were exceeded with a 7.8% increase in passengers from 2014-2015 (Crossman Communications,
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The ethical framework that is the most relevant would be deontology. This is because as a public relations practitioner, there are codes of ethics the must be abided by in order to act ethically, instigating a deontological way of thinking. In particular, The Public Relations Institute of Australia (PRIA) has an individual Code of Ethics involving honesty, discredit upon oneself and misleading information to name a phew (PRIA, 2017). This duty was met, as there was no sign of unethical behaviour that would contradict these codes within the information about the campaign …show more content…
The first tension identified was between oneself and the employer. This tension can be formed out of the Crossman Communication’s employee not agreeing with the values and beliefs of the employer or the client the employer has assigned to them. Meaning that although the employee may think in a deontological manner, they could still have conflicting beliefs and if they are willing to compromise them (Brown, 2012). In this instance, although the employee had a deontological outlook and may have been related to those affected by the tragedy identified earlier therefore having a prior bias against Malaysian Airlines. The next state of tension is between society against the client and the employer. This tension comes from the fact that although Malaysian Airlines and Crossman Communications is trying to gain faith from customers again, there will always be that state of tension about the tragedy especially from the affected families. This is especially relevant as 40% of Australian’s have anxious attitudes towards flying in a plane (Garrett, 2015). The final state of tension in relation to the campaign is between the client and the employer. This is a potential tension as the client is very goal oriented in wanting to achieve their objectives and as discovered earlier, having a teleological approach this could have conflicted with the Employer’s deontological way of thinking. For example, the client may have demanded too much of
The ethical framework that is the most relevant would be deontology. This is because as a public relations practitioner, there are codes of ethics the must be abided by in order to act ethically, instigating a deontological way of thinking. In particular, The Public Relations Institute of Australia (PRIA) has an individual Code of Ethics involving honesty, discredit upon oneself and misleading information to name a phew (PRIA, 2017). This duty was met, as there was no sign of unethical behaviour that would contradict these codes within the information about the campaign …show more content…
The first tension identified was between oneself and the employer. This tension can be formed out of the Crossman Communication’s employee not agreeing with the values and beliefs of the employer or the client the employer has assigned to them. Meaning that although the employee may think in a deontological manner, they could still have conflicting beliefs and if they are willing to compromise them (Brown, 2012). In this instance, although the employee had a deontological outlook and may have been related to those affected by the tragedy identified earlier therefore having a prior bias against Malaysian Airlines. The next state of tension is between society against the client and the employer. This tension comes from the fact that although Malaysian Airlines and Crossman Communications is trying to gain faith from customers again, there will always be that state of tension about the tragedy especially from the affected families. This is especially relevant as 40% of Australian’s have anxious attitudes towards flying in a plane (Garrett, 2015). The final state of tension in relation to the campaign is between the client and the employer. This is a potential tension as the client is very goal oriented in wanting to achieve their objectives and as discovered earlier, having a teleological approach this could have conflicted with the Employer’s deontological way of thinking. For example, the client may have demanded too much of