Crossfit Target Market

The primary target market for CrossFit Extreme is the male and female residents in the Westminster area between the ages of 25 and 44 who want to maintain a healthy lifestyle and either stay fit or get fit. While we do offer all age ranges we have selected this particular age bracket as this is the largest age bracket of the population. We will target both advanced and amateur levels of customers as CrossFit is a very flexible offering that can be easily scaled and modified.

There are also many large corporate companies in the Westminster area that we plan on targeting. Working with corporate companies we will offer packages and discounts at a corporate rate to their employees. If enough interest is shown we will even offer to go onsite …show more content…
We will position based on three points. First is the unique, modern, and innovative fitness program provided at CrossFit Extreme.. CrossFit has a training ethos that emphasizes the importance of working on your weakness as well as your strengths. This creates, functional, effective, and unique fitness. Second, CrossFit Extreme’s training environment is community based. Extra efforts are made by the staff and owners to not just make CrossFit Extreme a gym but a fitness and health mecca. To demonstrate, CrossFit Extreme offers diet consultations, suggestions and advice of the highly rated CrossFit paleo diet, travel workout tips, and private training along with a wealth of videos and multimedia to assist in instructing particular moves. Third, CrossFit Extreme has the unique selling point of their highly qualified and motivational trainers. The trainers to not treat being a trainer as simply a job, but instead they have dedicated their lives to CrossFit, fitness, and health. They are always aware of new fitness trends, exercises and diets. CrossFit Extreme trainers themselves also train so that they are able to relate effectively to customer needs and wants through their own personal