3.2.1: Cross-Cultural Communication Process

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3.2.1 – Cross – cultural communication Failures

Cross- cultural communication:
Cross-cultural communication refers to the exchange of information between people of different cultural backgrounds. Cross-cultural communication deals with the comparison of two or more cultures. Culture has tremendous influence on the communication process. These influences could be at work both via verbal and non-verbal communication.

Verbal communication: Culture could be understood by how, culture structures the world .The manner in which the individuals communicate verbally is a manifestation of the larger cultural contexts that exist. Culture and language share a very highly interrelated and reciprocal relationship.
Non-verbal communication: Non-verbal
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3.2.2 – Cross-cultural communication process -
Culture influences behaviour and prescribes the rules of behaviour. These rules helps us understand and interpret the behaviour of others. However, communication between the sender and receivers may differ with the perceptions of the individuals belonging to another culture.
The cross cultural communication process involves sending and receiving messages between people whose cultural background could lead them to interpret verbal and non-verbal signs differently. The reality of the parties wanting to communicate may be different for both the parties. The intended meaning and the perceived meaning of the parties involves in the cross-cultural communication may be different. Fig 3.2.1 - Steps in communication process
As the perceptions are heavily influenced by culture, the decoding of the message sent could be difficult. The communication process may be influenced by stereotypes (generalised perceptions of people) and ethnocentric (A view of the world which could be through one’s own cultural filters)

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