Crm Prototype Essay
Section I: Introduction
Section II: Previous Works In The Field And Its Advantages Of The Approach Over Existing Prototypes
Section III: Key Ideas Of Research With CRM In Today’s Trends
Section IV: Prototype CRM System For Fish Lover’s
Section V: Extending System To Other Area Of Business.
Section VI: Conclusion
SECTION I: INTRODUCTION
The key element of a business is to make profit. To reach these goal customers has to be satisfied. Giving attention to the customer’s need and requirement has become the foremost important goal of 99% of the companies today.
Customer Relationship Management, or CRM is a strategy …show more content…
In todays world we see different types of customer care models using as client management strategies. A good CRM model should contain the following areas relationship management, sales force automation, and use of technology and opportunity management.
Customers prefer different platforms for customer care. (Figure 1)
Managing customer service is becoming increasingly complex as customers use a mix of more channels to engage with customer service. Figure 1 shows consumer preferences for customer service in Europe (France, Germany and the UK). (Ovum, November 2012) According to Korotov (as cited in Azizul,H.& Masud, P,2013) “All of these are largely intertwined and till the recent time, there has not been any sign observed that tends to break the theoretical settings of CRM. The core of the contents and the focuses has been considerably altered with technological advancement and for the last few decades companies