Critique On Advertising In Our Society
A critique on the impact of advertising in our society. Consider visuals and verbal or written language. (1000 words)
The impact of advertising on our society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. There are negative and positive social and economic impacts upon society from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impact upon society, whereas advertising portraying women as sex objects has negative social impacts. There are also positive economic impacts on society such as providing funding for the media and stimulating an active, competitive economy.
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It is said to also evoke fears of inferiority upon the consumer by depicting the normal' person as young, attractive, wealthy and successful. This may encourage a person to act on his or her desire for success and, for instance, go out and purchase that particular brand of make-up or deodorant hoping to emulate the seeming success of the person depicted in the advertisement. In opposition, advertisers state that the public is intelligent enough to, and quite capable of, making up its own mind and will definitely not buy anything they don't want or need. People are not inclined to be swayed by false claims that they need a particular product, and will usually be very discriminating in what they take as being true, when it comes to advertising. In fact, advertisers would say that there are many positive social impacts on our society from advertising. Advertising can be used to increase awareness in society about particular issues, and in so doing, becomes a form of education. Anti drug advertising such as "It's OK to say NO", and drink driving campaigns are just two examples of how society uses the advertising industry as a means to promote public welfare. Other forms of socially positive advertising include those advocating safe sex, thereby considerably slowing the spread of deadly
STDs throughout the community.
As well as social benefits outlined in the previous