Our lives have been taken over by advertisements, whether you 're walking down the street, at school, or sitting at home, we are constantly being bombarded by advertising. So much so that it has become apparent to coin our everyday lives as “advertised lives”. Marketers have no set boundaries as to how far they can go to try and persuade us from consuming their products and attributes of the “Perfect life”. Through the ways in which promotional communication has come to dominate our culture and society it is clear that advertising has become an “ingrained function of daily existence”(Vanderbilt). Life is full of advertising for clothing, electronic accessories, food, and everything in between. Marketers are even selling us social issues, which
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Mass culture now has this idea that material goods that you have give you a higher status in society. People are constantly looking for advertisements that reveal a new product that will elevate the way that they and society see’s themselves. From personal experience I have definitely fallen into this form of thinking, I am constantly looking to upgrade my cameras, editing software, ect… thinking that it will make me a better videographer, and that if I have nicer cameras people will think that I am really good at what I do. What this course has gotten me to realize, is that I have just fallen into that form of thinking through advertisements. Only myself practicing and making more and more videos will make me any …show more content…
I believe that advertising has already taken over so much of our culture and society that it would very hard to reverse the impact it has already created. However, schools should be an off limits area to advertising agencies and marketers. When growing up kids are very easily influenced by external forces such as advertisements, because they do not yet have the tools to decipher when they are being marketed to ect… Schools are a place for learning and developing skills to become an active participant in society, not to influence easy targets to become consumer citizens. Companies like Pepsi, and Coca-Cola however have already begun to break into advertising in schools by offering a brand-new free score board for their gymnasiums if their logo can be on it. Time spent in the gym should be for exercise and having fun, not for companies to influence children to choose a certain type of unhealthy beverage. In all, I believe that school should be a part of daily existence where children do not need to worry about being influenced by advertisements. In conclusion, advertisements have taken over all aspects of our lives, no matter where you are, what you look at an advertisement will always be there to greet you. I believe that Tom Vanderbilt’s critique of advertising in our culture and society is completely true. By companies attaching themselves to social issues, branding identities, and our thought
Mass culture now has this idea that material goods that you have give you a higher status in society. People are constantly looking for advertisements that reveal a new product that will elevate the way that they and society see’s themselves. From personal experience I have definitely fallen into this form of thinking, I am constantly looking to upgrade my cameras, editing software, ect… thinking that it will make me a better videographer, and that if I have nicer cameras people will think that I am really good at what I do. What this course has gotten me to realize, is that I have just fallen into that form of thinking through advertisements. Only myself practicing and making more and more videos will make me any …show more content…
I believe that advertising has already taken over so much of our culture and society that it would very hard to reverse the impact it has already created. However, schools should be an off limits area to advertising agencies and marketers. When growing up kids are very easily influenced by external forces such as advertisements, because they do not yet have the tools to decipher when they are being marketed to ect… Schools are a place for learning and developing skills to become an active participant in society, not to influence easy targets to become consumer citizens. Companies like Pepsi, and Coca-Cola however have already begun to break into advertising in schools by offering a brand-new free score board for their gymnasiums if their logo can be on it. Time spent in the gym should be for exercise and having fun, not for companies to influence children to choose a certain type of unhealthy beverage. In all, I believe that school should be a part of daily existence where children do not need to worry about being influenced by advertisements. In conclusion, advertisements have taken over all aspects of our lives, no matter where you are, what you look at an advertisement will always be there to greet you. I believe that Tom Vanderbilt’s critique of advertising in our culture and society is completely true. By companies attaching themselves to social issues, branding identities, and our thought