Commercial Analysis Critical Thinking Unit 9 The second commercial I chose was one I found ineffective. In fact, I found it gratuitous and wasteful. The video is called Coke Mini (Ant man vs Hulk), it initially aired during the super bowl, and can be viewed here: https://www.youtube.com/watch?v=OlZqBR3yTiw. I understand that there is a belief here associating popular superheroes to Coca-Cola is supposed to sell more cokes. I love the Marvel movies, I have seen and own every one; but I fail to see how the portrayals in this advertisement do anything for the Coke brand, other than the viewer thinking it was cool that they did that. And that is all I felt, it was novelty only.
The commercial begins with a view of the lab door, stating Doctor Bruce Banner. The next shot involves the inside of a refrigerator in the lab, shows a can of coke, some Chinese food, and a nice nod to the Avengers film as food from a shawarma place …show more content…
Here a fictitious story with fantastic characters are being used to get a point across. The visual elements in the commercial are typical Marvel fare, beautifully done and mostly computer generated imagery, or CGI. While it looks great, it is also unnecessary, as it does little to show the viewer why a Coke Mini is worth all of that. The cost and time of doing CGI, along with the exorbitant prices of Super bowl ads, makes the whole piece seem unnecessary and a waste of money to me. I also found elements of false causation fallacy, appeal to authority, and name-brand authority fallacies as popular characters who are heroes to real adults and children who buy soda but that does not mean it makes one heroic to do so. In fact, the heroes in this commercial are shown doing decidedly unheroic things, namely endangering civilians, destroying property, and stealing-traits I would not want to model for any child that may be watching and enjoying
The commercial begins with a view of the lab door, stating Doctor Bruce Banner. The next shot involves the inside of a refrigerator in the lab, shows a can of coke, some Chinese food, and a nice nod to the Avengers film as food from a shawarma place …show more content…
Here a fictitious story with fantastic characters are being used to get a point across. The visual elements in the commercial are typical Marvel fare, beautifully done and mostly computer generated imagery, or CGI. While it looks great, it is also unnecessary, as it does little to show the viewer why a Coke Mini is worth all of that. The cost and time of doing CGI, along with the exorbitant prices of Super bowl ads, makes the whole piece seem unnecessary and a waste of money to me. I also found elements of false causation fallacy, appeal to authority, and name-brand authority fallacies as popular characters who are heroes to real adults and children who buy soda but that does not mean it makes one heroic to do so. In fact, the heroes in this commercial are shown doing decidedly unheroic things, namely endangering civilians, destroying property, and stealing-traits I would not want to model for any child that may be watching and enjoying