Critical Metaphor Analysis Approach Essay
III. MAIN CHARACTERISTICS OF METAPHOR
IV. METAPHOR AND OTHER LANGUAGE FEATURES ANALYSIS OF MARGARET THATCHER’S SPEECH TO 1987 CONSERVATIVE PARTY CONFERENCE IN BLACKPOOL
VII. APPENDIX I I. -------------------------------------------------
Rhetoric is the art of persuading others. Persuation is an interactive communicative process in which a message sender aims to influence the beliefs, attitudes and behaviour of the message receiver( cf. …show more content…
b) It is a ‘rhetorical trope’ which refers to any use of a word or phrase that is not literal. As a ‘rhetorical trope’ metaphors are often more effective when they occur in interaction with other ‘tropes’ like metonymy, allusion, repetition, antithesis,anaphora etc. in persuasive contexts.
c) It is a central strategy for legitimisation in political speeches as it influences our beliefs, attitudes by using language to activate unconscious emotional feelings, values, ideas by transferring positive or negative associations of various words to a metaphor target.
Metaphor’s linguistic characteristic is closely related to semantic tension caused either by reification(referring to something that is abstract) or personification(referring to something that is inanimate). Metaphor’s pragmatic characteristic is motivated by the purpose of persuading. Its cognitive characteristic is related to a shift in the conceptual system which is practically the relevance or psychological association between the attributes of the original