Critical Metaphor Analysis Approach Essay

7928 Words Jul 17th, 2010 32 Pages
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I. INTRODUCTION

II. OBJECTIVES

III. MAIN CHARACTERISTICS OF METAPHOR

IV. METAPHOR AND OTHER LANGUAGE FEATURES ANALYSIS OF MARGARET THATCHER’S SPEECH TO 1987 CONSERVATIVE PARTY CONFERENCE IN BLACKPOOL

V. CONCLUSION

VI. REFERENCES

VII. APPENDIX I I. -------------------------------------------------
INTRODUCTION

Rhetoric is the art of persuading others. Persuation is an interactive communicative process in which a message sender aims to influence the beliefs, attitudes and behaviour of the message receiver( cf.
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It is a matter of our expectations based on our previous language experience. It is a relative linguistic phenomenon as ‘what was once literal may become metaphorical for speakers as a whole but may also be more or less metaphorical for an individual speaker at any time because judgements of what is normal depend on language users’ idiosyncratic experiences of language.’( Goatly,1997)

b) It is a ‘rhetorical trope’ which refers to any use of a word or phrase that is not literal. As a ‘rhetorical trope’ metaphors are often more effective when they occur in interaction with other ‘tropes’ like metonymy, allusion, repetition, antithesis,anaphora etc. in persuasive contexts.

c) It is a central strategy for legitimisation in political speeches as it influences our beliefs, attitudes by using language to activate unconscious emotional feelings, values, ideas by transferring positive or negative associations of various words to a metaphor target.

Metaphor’s linguistic characteristic is closely related to semantic tension caused either by reification(referring to something that is abstract) or personification(referring to something that is inanimate). Metaphor’s pragmatic characteristic is motivated by the purpose of persuading. Its cognitive characteristic is related to a shift in the conceptual system which is practically the relevance or psychological association between the attributes of the original

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