Ola Uber Essay

Improved Essays
Likewise Ola, Uber’s app also has lot of features which provides ease to the customers in booking the cab. The app shows the closest Uber driver and the car with an ETA by when the driver would reach you. If you enter your destination, the app also gives an estimate of the fare. Having said that, it is just an estimate and the actual fare could vary depending on the traffic conditions, among other things.
Some important features of the app are:
a. Different Cabs for different purposes: Like Ola Uber also has a range of cabs which are available for booking. The cabs has been divided into following categories : Uber Auto (auto drivers can associate with Uber and find passengers nearby), Uber Go (the hatchback cars with less boot space), Uber
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Drivers and Passengers Rating: Uber provides a system of rating cab drivers and passengers so that the passengers can make wise decision before booking the cab. Also there are incentives attached for the high rating of the drivers.

4. Good Condition of Cabs and better attitude of drivers: A study has shown that when compare to other cab services Uber Cabs have better facilities, cleanliness and comfort in ride and the drivers also behave in a more elegant manner.

Areas of Improvement

1. Pricing: The surge pricing used by Uber to cash on the opportunity of high demand in many situations is sometimes unaffordable and hence Uber loses out on customers. Sometimes it is as high as 7 times the normal price. The algorithm for surge pricing has to be improved in Uber in order to gain more customers

2. Uber Auto has not taken up: Compared to Ola Auto which are easily available due to their large numbers the Uber is yet to make a mark in this category. The Auto Drivers sometimes refuse to arrive at the pickup location.

3. Absence in Tier 2 and Tier 3 cities: Unlike Ola which is present in tier 2 and tier 3 cities also Uber is only present mostly in Metro Cities and Tier 1 cities. This is the reason why Ola is the biggest player in the Indian Market whereas Uber stands at

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