Critical Analysis of de Beers Social Responsibility (Id: 15005126)

1907 Words Apr 19th, 2011 8 Pages
De Beers SA, the world's largest diamond miner and marketer, was established by Cecil Rhodes and Charles Rudd when diamond was unearthed in Africa in the year 1886. Through the year of business changes and tabulation which makes today, De Beers is the leader in the diamond industry with an approximately US1.4 million of revenues. However, behind every success come with a price. Apart from the successful business practices, it was accompanied with positive and negative approaches. Shown below are the review and analysis. What are Human Rights?
Human rights are rights inherent to all human beings, whatever nationality, place of residence, sex, national or ethnic
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However, the diamond industry has been faced with a range of historical challenges including conflict diamonds, a lack of commercial transparency and poor working conditions in factories in major cutting and polishing centres like Surat in India.

Although the Kimberley Process Certification Scheme and the World Diamond Council System of Warranties had been launched in 2003 to address the issue of Conflict Diamonds, no single standard existed to evidence full ethical practices throughout the diamond pipeline addressing social, employment, business, health and safety and environmental issues.

We saw an opportunity to leverage our leadership position in the diamond pipeline to establish a benchmark for best practice not only within the diamond mining sector, but also to drive best-practices standards through the cutting, polishing and jewellery manufacturing pipeline. To this end, De Beers launched the Best Practice Principles (BPP) Assurance Programme in 2005 making compliance to the standard a contractual condition of supply to De Beers

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