Critical Analysis - 'Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media’

1560 Words Feb 7th, 2013 7 Pages
Claussen, Dane S. 2004, ‘Cognitive Dissonance, Media illiteracy and Public Opinion on News Media’, American Behavioral Scientist, Volume 48, Issue 2, pp. 212-218.

Topic –

The article ‘Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media’ is examining and discussing public opinion, media illiteracy and cognitive dissonance. The author takes you through a break down on public opinion of newspapers and television news and shows why a lot of the quantitative research taken over the past several decades is in fact invalid. The main purpose of this article is to compare and contrast newspaper and television news, and investigate the reasons why one source is more credible and reliable than the other. He also discusses
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The author is trying to convince his audience that people will give an answer on this topic that is deemed more socially acceptable rather than the real truth as to the way they receive their news. He is also convincing the audience that newspapers have a lot more content and points of view than the simple ones broadcasted on television. The author believes lack of education on media literacy is the most important factor and that ‘the content of the television news has become so poor that many consumers can no longer deny that newspapers are higher quality news media than television news broadcasts’ (Claussen, 2006).
The author makes few assumptions throughout the article; one being that ‘the newspaper industry and those who believe in an important, even unique, role for newspapers are concerned about the long term future of the industry’ (Claussen p212) as there is no evidence to support the scope of these claims.

Evidence –

The author has gathered examples of opinions by scholars and professionals in the mass communication industry, as well as gathered statistics from quantitative research performed by organisations and corporations to back up majority of his claims. The majority of the

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