Critical Analysis - 'Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media’
The article ‘Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media’ is examining and discussing public opinion, media illiteracy and cognitive dissonance. The author takes you through a break down on public opinion of newspapers and television news and shows why a lot of the quantitative research taken over the past several decades is in fact invalid. The main purpose of this article is to compare and contrast newspaper and television news, and investigate the reasons why one source is more credible and reliable than the other. He also discusses …show more content…
The author makes few assumptions throughout the article; one being that ‘the newspaper industry and those who believe in an important, even unique, role for newspapers are concerned about the long term future of the industry’ (Claussen p212) as there is no evidence to support the scope of these claims.
The author has gathered examples of opinions by scholars and professionals in the mass communication industry, as well as gathered statistics from quantitative research performed by organisations and corporations to back up majority of his claims. The majority of the