Crisis Recovery: - Customers’ Perspective Towards Toyota’s Brand Proposal

2390 Words Sep 5th, 2011 10 Pages
CRAM Exclusive
Essay Sample
1.1 Title Crisis Recovery: - Customers’ perspective towards Toyota’s brand. 1.2 Background Crisis is often a very fearful problem for organization around the world. As brand building takes up a very long period, destroying a brand on the other hand only require a blink of an eye. However, each and every organization will have their own module or particular ways to prevent their brand to have negative image in customers’ perception. But because of the unknown future, crisis might arise from

middle of document…

Throughout all these years, Toyota had built a strong image in Malaysian customers’ mind. Based on a comment by UMW Toyota (Local Distributor of Toyota Motor in Malaysia) president Kuah Kock Heng, he said that UMW Toyota had the biggest share of the non-national makes in 2009, selling 81,785 units. It outsold its nearest competitor by over 40,000 units. Although the mass recall crisis not affecting Malaysia’s consumers “UMW Toyota would like to emphasize that we have received confirmation from our principal, Toyota Motor Corp, Japan that all Toyota and Lexus models sold by UMW Toyota are not affected by this recall exercise,” a statement by UMW Toyota. However, Toyota’s mass recall crisis affects many of its constituencies. Based on a Bloomberg’s report; Toyota roll out a global recalls of 8 million vehicles which experienced unintended acceleration. Although the affected vehicles are those in US, Europe, and China, and Toyota carry out whole series of action to resolve the critical issue and bare the responsible of this problem. The Malaysian customers’ perception towards Toyota’s brand might be affected with negative image or remain the same after this mass recall by Toyota. Because of the crisis which affects the customers perception towards Toyota’s brand, this project is intended to examines the customers’ perspective towards Toyota’s brand before and after the mass recall crisis.
CRAM Exclusive

Related Documents

  • How to Sustain Customer Loyalty towards Brands Essay

    cut throat competitive era has put every company on its guard. They are well aware of the fact that customers tend to be very disloyal. The focus on the customer retention and loyalty has been increased because companies are realizing the dire importance of customer loyalty and they are focusing more in retaining the customers (Hill & Alexander, 1996). According to Kumar and Shah (2004) the brand loyalty is one of the most widely studied marketing concepts by the researchers and it is also the most

    Words: 2251 - Pages: 10
  • Ireland's Economic Crisis and Recovery Essay

    Assignment Title: Understanding Ireland’s Economic Crisis and Recovery Words Count: 1500 words (Excluding references) Introduction In 2008 Ireland plunged into one of its most severe economic crisis recorded since pre-war times. This paper looks at the monetary policies and conditions during Ireland’s recessionary years and in conjunction the key features and policies that were introduced by monetary authorities in order to restore financial stability in Ireland. This includes

    Words: 2161 - Pages: 9
  • Customer Attitudes Toward Bmw Motorcycles Essay

    Details of Research Customer Attitudes toward BMW Motorcycles: The satisfaction evaluation in brand image, quality perception and price perception of BMW R1200 GS/GSA customers toward purchase loyalty in U.K. Introduction This final report is the finish summary version of overall information, knowledge, and data of the marketing research under the area of BMW R1200 GS/GSA motorcycles in UK. The BMW Motorrad under the BMW group has been producing motorcycles since 1923 and has providing a variety

    Words: 2917 - Pages: 12
  • Customer Satisfaction Towards Hero Bikes Essay

    is a very good market of many globalized automobile giant brands like Mercedes-Benz, Vox Wagon, Fiat, Toyota, Hero, Yamaha, Bajaj etc. In this scenario it would be better to mention about the satisfaction of customers who are using the vehicles. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. The customer satisfaction varies from person to person and also one group

    Words: 11302 - Pages: 46
  • Myanmar Political Crisis: Towards a Democratic Nation Essay

    The purpose of this memo is to discuss the crisis in Myanmar, one of the ASEAN Member States. The situation in Myanmar has worsened after the election on 7 November 2010. It has claimed lots of lives and also has caused injuries to many people of Myanmar. This also has caused political instability in Myanmar. International media claimed that lack of coordination of the United Nations has caused this situation to happen. At this moment, ASEAN as a regional grouping which include Myanmar is being

    Words: 2343 - Pages: 10
  • Toward a Recovery of Nineteenth Century Farming Handbooks Essay

    Toward a Recovery of Nineteenth Century Farming Handbooks While researching texts written about nineteenth century farming, I found a few authors who published books about the literature of nineteenth century farming, particularly agricultural journals, newspapers, pamphlets, and brochures. These authors often placed the farming literature they were studying into an historical context by discussing the important events in agriculture of the year in which the literature was published (see Demaree

    Words: 1945 - Pages: 8
  • Chapter 8 Products, Services, and Brands: Building Customer Value

    Chapter 8 PRODUCTS, SERVICES, AND BRANDS: BUILDING CUSTOMER VALUE MARKETING STARTER: CHAPTER 8 Nike: Building Deep-Down Brand-Customer Relationships Synopsis Marketing is all about creating brands that connect with customers, and few marketers have done that as well as Nike. During the past several decades, Nike has built the Nike swoosh into one of the world’s best-known brand symbols. During the 1980s, Nike revolutionized sports marketing. It powered its way through the early 1990s, aggressively

    Words: 9499 - Pages: 39
  • E-Marketing: Essential to Raise Customer Satisfaction and Build Brand Loyalty

    Within Saudi Arabia and the world at large, the use of e-commerce has greatly increased due to the increasing internet access. This therefore means that e-marketing is essential in order to raise customer satisfaction and build brand loyalty which will go a long way in influencing customer loyalty. There have been several challenges in achieving these objectives in the Kingdom of Saudi Arabia (KSA) due to various political, socio-economic, and cultural factors which are real and cannot be ignored

    Words: 1834 - Pages: 8
  • Sports  Sponsorship  and  Consumer  Purchase  Intention: from  the  Perspective  of  Consumer  Brand  Awareness

     consumer  purchase  intention: From  the  perspective  of  consumer  brand  awareness   1.0  Introduction   Sports sponsorship has long been crucial sources of funds for sports, literature and art as well as the social events. And after 30 year of development, sponsorship marketing has gradually become a global industry. It is widely acknowledged that sports sponsorship enhances the consumer's perception of a brand via big events. However, the study on to what extent

    Words: 3394 - Pages: 14
  • Customer Perception Towards Mobile Banking with Special Reference to India

    CUSTOMER PERCEPTION TOWARDS MOBILE BANKING WITH SPECIAL REFERENCE TO INDIA Purpose: The objective of this paper is to study customer perception towards mobile banking and finding important factors in India. Design/Methodology/Approach: The research methodology is largely based on extensive literature review and is based on exploratory research followed by descriptive analysis. The data collected thorough questionnaire, which is based on both open ended and closed ended questions. The questionnaire

    Words: 2199 - Pages: 9