Crisis Management in Tourism Destination Essay
Immediate steps like decision making, proper and effective planning, and execution of the planning are barely important for crisis management to stop the negative consequences and to restore the confidence of the belonging parties (Faulkner and Russell, 2000). After hitting a tourism destination the crisis exists until the pre crisis situation is restored. Intensive focus marketing strategies play a vital role in re-establishing the image of the tourism destination among the prospective travellers (Beirman, 2003).
On the other hand disaster is completely out of control of the destination management team as these are mostly unpredictable and have a catastrophic effect. The disaster may be man made or natural which destroys the whole tourism destination (Faulkner and Russell, 2000). For example the tsunami took place in Japan (2011) recently, has battered its tourism industry. It wiped away the Okumatsushima beach resort from the map where thousands of tourists used to travel during summer. Natural disasters like tsunami, earthquake, flood, cyclone, and volcanic eruption may take place