Crisis Communications Essay

1332 Words Aug 12th, 2005 6 Pages
Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse. …show more content…
The data gives the frequency in which a response was made within different circumstances. This data shows the most frequently used strategies and the response to them. This study provides the reader an idea of what strategies coworkers are using to encourage voluntary peer exit and show how managers and coworker strategies differ. Cox concludes this study by claiming that "the utilization of these strategies by coworkers may motivate turnover. Therefore, studying the particular messages shared and behaviors performed in workgroups may provide greater insight into the relationship between turnover and group communication." (p. 190) Employee turnover is a great example of crisis communications. The different methods in which companies terminate workers can make all the difference within the work place. Crisis communications must be studied by both the management and the coworkers in order to better prepare for such events. The relationships between coworkers may be greatly affected if there is not a positive strategy implemented. The fall out from such poor crisis communications can be detrimental to an organization. In the article "Bill Clinton in the Starr Chamber" (1998) Benoit analyzes Clinton's August 17, 1998 speech with his theory of image repair discourse. Benoit breaks down the steps that Clinton took after the accusations were made. These steps were, admitting wrong doing, attacking the

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