The following detailed crisis communications plan is to be implemented alongside the checklist shown above in the case of an aviation accident involving one of our airplanes. This is one of many examples of crises that occur in our organization, however is under the umbrella of those that is most likely to happen. The following are steps that are required under our guidelines to be followed and to be taken, and depending on the situation requires further detailing.
Step 1: Be Proactive
Our goal during this time is to be as proactive as possible, and to minimize the negative/hostile media coverage that may occur during this time. We are trying to influence the media to work in our favor, and by not being …show more content…
Whenever our organization is involved in a crises it is important that we admit the blame as soon as possible because this helps to make us appear as a credible organization the public and our reputation can be severely compromised if this is not done in an orderly and timely fashion. During this time our legal counsel, Whitman and Wollworth will come into play. Often times when a company undergoes a crisis, such as an aviation crash in our case, legal repercussions will start pouring in. Under no regards is anyone to deal with legal issues; the only two parties involved in legal negotiations is our CEO Thomas Winkelmann and the legal group Whitman and Wollworth. If the crises does involve a large number of fatalities a compensation for loss of life or damage to property will be offered to the appropriate …show more content…
After aviation crashes the public is clamoring for whatever information they can get their hands on, and it is important that we immediately shut down any speculation or rumors that we find on any and all media websites. In the first few hours when details of the crash are very sparse it is very important to remember to keep the discussion regarding the possible timeline of events and reasons for the crash to a minimum as we do not want unnecessary speculation. During the first couple of hours (see the checklist above) it is critical that no employees or stakeholders in the organization speak with the media. As mentioned above the only people with clearance to speak with the media are our official spokesperson Ms. Hein, our crisis management leader Ms. Schneider, and our CEO Mr. Winkelmann. When talking to the press we are, however, able and should provide the following details shortly after the plane crash: the flight number, the number of passengers on the plane, the original flight path of the plane, the history of the crew members on board, and the maintenance and safety details of the last inspection of the plane. It is also important to mention that we will be cooperative with all investigations and that we will do whatever possible to help them with