Have you ever walked into a local grocery store, meandered through an aisle and thought, "Wow, I see this brand everywhere?" It's there at birthday parties, your grandma’s house, in the hand of that really rude neighborhood who plays drums all night and maybe in your own pantry. Imagine how much money and gratification its creator amasses. When did it become so popular? Or rather, how?
A Classic Case
In the early 1900s, Crisco was chemically crafted by candle maker William Procter and his partner James Gamble, who introduced their product during an age when natural foods and lard were the mainstream. Despite this beginning friction, Crisco slipped its way past the animal products that had been used for centuries in baking and frying in just months after its launching. The demand for this processed vegetable oil rose to such a degree that soon there was not enough product to meet the America’s voracious appetite. …show more content…
How could two novices in the field of food production possibly achieve such catastrophic results in an environment already suited to another type of cooking fat? Marketing.
Procter and Gamble employed strategies never before witnessed on American soil. They offered cookbooks brimming with 615 Crisco-related recipes that were free of charge and shipped everywhere, employing a popular marketing "freebie" technique. They dubbed Crisco as a healthy alternative to butter or other fats and soon after, hired social icons to present testimonials to the public. The product almost instantly became a leading brand that generated massive profits. Almost every household featured the item. A healthier version of the original Crisco is used in cooking to this day.
So What about
A Classic Case
In the early 1900s, Crisco was chemically crafted by candle maker William Procter and his partner James Gamble, who introduced their product during an age when natural foods and lard were the mainstream. Despite this beginning friction, Crisco slipped its way past the animal products that had been used for centuries in baking and frying in just months after its launching. The demand for this processed vegetable oil rose to such a degree that soon there was not enough product to meet the America’s voracious appetite. …show more content…
How could two novices in the field of food production possibly achieve such catastrophic results in an environment already suited to another type of cooking fat? Marketing.
Procter and Gamble employed strategies never before witnessed on American soil. They offered cookbooks brimming with 615 Crisco-related recipes that were free of charge and shipped everywhere, employing a popular marketing "freebie" technique. They dubbed Crisco as a healthy alternative to butter or other fats and soon after, hired social icons to present testimonials to the public. The product almost instantly became a leading brand that generated massive profits. Almost every household featured the item. A healthier version of the original Crisco is used in cooking to this day.
So What about