Creativity is considered the core of advertising industry. More often, creativity is perceived as the spark of the moment. Hegarty (2011) argue that there is nothing called creative process and the unpredictability is what makes advertising industry exciting. Creativity is a surprise and a motivation. Hegarty (2011) stresses on how important for creativity to be a surprise and in that way, “there is a good chance you’ll be successful and continue being successful”. However, academic interests have proved that creativity is not a mystery. Creativity is a process of problem solving.
It is important to define what creativity is. According to Griffiths (2008), creativity is a mental journey between ideas or concepts that involves either a novel …show more content…
It is proved that from the start to the end, it is a long procedure to create a need-satisfying product.
Interested in this way of thinking, Griffin (2008) proposed two new developmental models of creative process, which are divided by levels: The Performance Model – the creative process at the beginning level and the mastery Model – the creative process at advanced level. At the beginning level, the students in the experiments think of themselves as the “problem-solvers”. However, as a more advanced level, students think of themselves as “idea …show more content…
In the chaos of ideas, I got lost in the direction which way would I need to take to reach my objectives. I actually created a whole new creative before coming up with the final one. Applying Griffin (2008) developmental model of creative process in my situation, I consider myself at a beginning level going with advertising orientation. Viewing myself as a problem solver, I interpreted the project as a problem. I discovered different directions I could go and I flew my mind to the solution. I then immediately executed the idea.
Creativity in this current innovative world has evolved beyond merely just art or music. Creativity is presented in enterprises, businesses or new technology. In the world of web 2.0, creative process is taken to a new level of production. Finding a creative way to interact with the customers though social media is the new innovation. Advertising is just not limited to only television or radio
It is important to define what creativity is. According to Griffiths (2008), creativity is a mental journey between ideas or concepts that involves either a novel …show more content…
It is proved that from the start to the end, it is a long procedure to create a need-satisfying product.
Interested in this way of thinking, Griffin (2008) proposed two new developmental models of creative process, which are divided by levels: The Performance Model – the creative process at the beginning level and the mastery Model – the creative process at advanced level. At the beginning level, the students in the experiments think of themselves as the “problem-solvers”. However, as a more advanced level, students think of themselves as “idea …show more content…
In the chaos of ideas, I got lost in the direction which way would I need to take to reach my objectives. I actually created a whole new creative before coming up with the final one. Applying Griffin (2008) developmental model of creative process in my situation, I consider myself at a beginning level going with advertising orientation. Viewing myself as a problem solver, I interpreted the project as a problem. I discovered different directions I could go and I flew my mind to the solution. I then immediately executed the idea.
Creativity in this current innovative world has evolved beyond merely just art or music. Creativity is presented in enterprises, businesses or new technology. In the world of web 2.0, creative process is taken to a new level of production. Finding a creative way to interact with the customers though social media is the new innovation. Advertising is just not limited to only television or radio