Creativity and Read Ch. Essay
Objectives 1.1 Compare and contrast innovation, design, and creativity.
1.2 Analyze the benefits of innovation, design, and creative thinking in meeting organizational objectives.
1.3 Identify the internal and external drivers of innovation.
Reading Read Ch. 1 of Managing Innovation, Design and Creativity.
Reading Read Ch. 20 of Managing Innovation, Design and Creativity.
Reading Read Ch. 30 of Managing Innovation, Design and Creativity.
Reading Read this week’s Electronic Reserve Readings.
Participation Participate in class discussion. 12/5/12 4
Definition Paper Write a 350- to 700-word paper that defines and compares and …show more content…
4.3 Explain how to evaluate the results of a creative/innovative process for continuous improvement.
Reading Read Ch. 3 of Managing Innovation, Design and Creativity.
Reading Read Ch. 25 of Managing Innovation, Design and Creativity.
Participation Participate in class discussion. 1/2/13 4
Mental Model/Mindsets Paper Assume you work in Human Resources as a part of the management team for AAA Transportation in Waukegan, WI, which has recently been acquired. AAA Transportation is an interstate trucking company that specializes in transporting wholesale produce in refrigerated trailers throughout the Midwest. The new owners want to make some sweeping changes in the services offered. One of the things that they would like to do is add delivery of nonperishable products, such as canned foods, to their delivery routes, allowing AAA to expand the area they cover and to provide expanded service to their existing customers. They think that, because many of the routes do not require a full load on the trucks, there is room to add the nonperishable goods and provide delivery at a lower rate than the customers are now paying.
Two of your coworkers, Vernon and Bud, are resistant to the changes proposed by the new owners. Vernon supervises the company’s drivers and Bud works in the corporate offices. Vernon does not think that it is a good idea to expand out of their core