Creativity And Innovation

867 Words 4 Pages
Literature on innovation, though shows contextual biases and disparity (Crossan, M. M., and Apaydin, M., 2010), but mostly refers to innovation as a category that bears the meaning of introducing something new for bringing changes (Godin, B., 2012, working paper no. 12). Thesaurus, on the other hand, suggests innovation as a new state or condition, such as newness, displacement, revolution, youth, restoration, renovation, etc. So, there appears a gap in understanding innovation between scholarly explanations and lexical meaning. The former refers to innovation as a cause or a source that brings a change while the latter explains innovation as an effect or an outcome representing a change.

Crossan and Apaydin (2010), nonetheless, attempt to reduce the gap by referring to innovation both as a process and an output. However, a process always follows
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Creativity, however, is referred to as something different, new, or innovative (Amabile, 1983; Baron, 1955), and Kaufman, J. C. (2009) emphasizes that ‘originality’ should not be ignored while assessing the novelty associated with creativity.

So, it appears that ‘originality’ when associated with innovation represents individuals’ unique approaches to integrating existing elements, and in case of creativity originality refers to introducing something absolutely new. However, the literature on innovation highlights the need for creativity in the process of innovation. Different innovation models also emphasize creative thinking as an initiating step required for the innovation process.

Literature, thus, refers to both creativity and innovation as introducing something different, new, original, and appropriate to the time and context, which proffers a similar understanding for both the terms. In addition, creative thinking is required to bringing innovation, which is often referred to as innovative thoughts or

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