Minnesota Timberwolves Marketing Strategy

762 Words 4 Pages
An example of a creative price strategy was implemented by the Minnesota Timberwolves, who, prior to the 2010 NBA season, posted on their website a list of their creative pricing strategies. They targeted specific population groups and offered various kinds of incentives in an attempt to not only increase attendance, but to make attendance to even non-sports fans. Fusfeld (2010), in his article about the Timberwolves promotions stated “College Nights: $5 tickets during all 15 Wednesday night games the first 100 people that show up will be upgraded to the lower level, Buy a $30 t-shirt and get into all college night games for free” (p. 1). This was just one of the creative pricing strategies that was on their website. This pricing strategy …show more content…
Another idea was being able to give prime seating at such a reduced price. Fans would rush to buy tickets at this affordable price and feel special if they turned out to be on of the first one hundred fan groups to earn the prime seating area. Another factor it attempted to overcome is the reported decrease in Americans leisure time, which significantly limits attendance at weekday sports games. Designating one game as a college game night in a college town is another great tactic; the Timberwolves are trying to reach the college student market, which otherwise, may not be able to afford the regular priced game. Getting a large number of college students to the game has the potential to increase crowd noise and activity, thus increasing home court advantage; which, ultimately, can lead to an increase in wins. In addition, the severely discounted ticket prices may be conducive to fans’ ability and desire to buy more team …show more content…
Athletes are doing just about anything to get a competitive advantage over one another. It has been seen most common in baseball over the past two or so decades; athletes using performance enhancement drugs (PED). For the competitive athlete, the drive to win is quite strong; therefore, the goal is to stay on top at all costs. Performing at the highest level is also tied to the fans that the competitive athlete wants to please. Sports fans and spectators like to watch the exciting games or sports events and appear to especially enjoy watching the best athletes of a given sport compete at the highest level. “The athletes enjoy the attention of the fans, the financial aspect and the euphoria of winning which all leads to the need for external assistance in enhancing performance” (Savulescu, Foddy and Clayton, 2007, p.

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