There are several factors that determine the topicality of this paper. Firstly, the UK experience in the development of the …show more content…
In the 50’s of the XX century there was a switch of perception regarding the purpose of culture that resulted in the emergence of the term ‘cultural industry’. Henceforth, culture was considered as a good, while the main purpose of producers of these commodities converted from working for the enlightenment to earning a profit. Based on that, Adorno and Horkheimer (1972) firstly defined the cultural industry as the totality of standardized and industrial goods of mass culture along with the interdependence between producers and consumers in the entertainment sector. Moreover, such transformation into the business-oriented industry led to the simplification of ‘cultural products’, allowing those employed in this sector to manipulate the habits of consumers, making them more passive (Adorno and Horkheimer, …show more content…
One of the most important kinds of it comes in the form of tax incentives. For example, since 2014 the representatives of the film, animation, IT and video games industries can obtain 25% tax relief (UKTI, 2014). As regards the other types of help, it is usually provided by various government agencies. For instance, within the DCMS a number of expert teams were created to intensify the cooperation between the public and private sectors. In addition, as a way to stimulate the export of the creative industries products, the national producers got the opportunity to apply to the UK Trade & Investment or any diplomatic representatives for assistance in developing market entry strategies (UKTI,